Inside Aesthetics

Episode 182 hosts Dr Simone Doriean, a Cosmetic Physician from Melbourne, Australia.

Simone is one of Australia's leading aesthetic physicians with over 18 years of aesthetic practice. She is an KOL for Galderma and shares her knowledge, facial assessment expertise and techniques at local and international meetings. 

In Chapter 3 of 'The Business of Injecting' episodes, we focus on the unique challenges that a very experienced injector might face - including some of the aspects of their business that they may have never properly addressed or understood. 

We discuss:

- Where she first began injecting and why

- Transitioning from working for someone else to your own clinic and the pros and cons of this

- The benefits of converting to paperless clinic and automating bookings

- The advantages of employing a virtual PA

- Recognising and acting on not having the right business structure set up (and the tax implications of this)

- What happens when an injector wants to stop injecting

- Exit strategies: Debating the scenarios of selling her brand/clinic vs taking on a mentee to inherit it

- Ideas to grow wealth over the next 10-15 years

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Simone on Instagram

Episode 181 hosts Professor Sebastian Cotofana (Associate Professor of Anatomy at the Mayo Clinic, USA)

Sebastian is the world's best well-known anatomist for facial aesthetics, a prolific researcher and has published well over 100 peer reviewed articles and book chapters.

We discuss:

• Sebastian's background and training
• What a typical day looks like for him
• Who does his research and how he coordinates this
• The hierarchy of authorship on academic papers

We then do something different for this episode and drill down into the details of four of his recent and best known clinical papers. We discuss for each paper:

- What the paper is about and why it was done?

- What were the methods and the main outcomes?

• What is the learning point and relevance to injectors?

Paper 1: 'To click or not to click – The importance of understanding the layers of the forehead when injecting neuromodulators – A clinical, prospective, interventional, split-face study' (30 November 2020)

https://doi.org/10.1111/jocd.13875

Paper 2: 'The Bidirectional Movement of the Frontalis Muscle: Introducing the Line of Convergence and Its Potential Clinical Relevance' (May 2020)

DOI: 10.1097/PRS.0000000000006756

Paper 3: 'Facial Soft Tissue Repositioning With Neuromodulators: Lessons Learned From Facial Biomechanics' (April 2022)

DOI: 10.1093/asj/sjac090

Paper 4: 'Quantitative Analysis of the Lifting Effect of Facial Soft-Tissue Filler Injections' (May 2021)

DOI: 10.1097/PRS.0000000000007857

00:00 Introduction 01:03 Meet Professor Sebastian Cotofana 04:55 Balancing Research, Teaching and Clinical Work 10:59 From Trauma Surgery to Facial Anatomy Research 18:27 How Research Questions Start in Real Practice 26:25 Understanding First and Last Author Roles 33:29 Why Many Studies Are Not Industry Funded 41:37 Click or Not to Click Study on Injection Depth 48:53 Deep Versus Superficial Toxin Results Explained 52:09 Line of Convergence and Forehead Movement Patterns 61:45 Using Toxin to Rebalance Facial Muscles 68:49 Facial Biomechanics and Midface Repositioning 76:38 How Small Changes Create Visible Results 80:09 Debating Science and Managing Social Media Criticism 86:34 Importance of Critical Thinking in Aesthetic Medicine 90:43 Final Thoughts on Research and Patient Outcomes

ALL IA LINKS & CONTACT INFORMATION

Episode 181 hosts Professor Sebastian Cotofana, Associate Professor of Anatomy at the Mayo Clinic, USA. Professor Cotofana is the world's best well-known anatomist for facial aesthetics, a prolific researcher and has published well over 100 peer reviewed articles and book chapters.  

We discuss:

• Sebastian's background and training
• What a typical day looks like for him 
• Who does his research and how he coordinates this
• The hierarchy of authorship on academic papers

We then do something different for this episode and drill down into the details of four of his recent and best known clinical papers. We discuss for each paper:

- What the paper is about and why it was done?

- What were the methods and the main outcomes?

• What is the learning point and relevance to injectors?

Paper 1: 'To click or not to click – The importance of understanding the layers of the forehead when injecting neuromodulators – A clinical, prospective, interventional, split-face study' (30 November 2020)

https://doi.org/10.1111/jocd.13875 

Paper 2: 'The Bidirectional Movement of the Frontalis Muscle: Introducing the Line of Convergence and Its Potential Clinical Relevance' (May 2020)

DOI: 10.1097/PRS.0000000000006756  

Paper 3: 'Facial Soft Tissue Repositioning With Neuromodulators: Lessons Learned From Facial Biomechanics' (April 2022)

DOI: 10.1093/asj/sjac090

Paper 4: 'Quantitative Analysis of the Lifting Effect of Facial Soft-Tissue Filler Injections' (May 2021)

DOI: 10.1097/PRS.0000000000007857

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Sebastian on Instagram

Episode 180 hosts Kylie Duncan (Registered Nurse based in South Wales, Australia)

Kylie joins us in the 8th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners.

00:00 Introduction 01:03 Meet Kylie Duncan 04:55 Moving From Hospital to Aesthetic Injecting 10:59 Relocating to Regional Australia and Seeing Opportunity 18:27 Starting a Clinic During the COVID Pandemic 26:25 Financial Risk and Personal Loans to Launch 33:29 Building a Team and Creating Clinic Culture 41:37 Challenges of Running a Business in a Small Town 48:53 Word of Mouth Marketing and Community Reputation 52:09 Competing With Chain Clinics Without Discounting 61:45 Managing Staffing, Training and Retention 68:49 Lessons Learned From Early Business Mistakes 76:38 Importance of Mentorship and Industry Support 80:09 Growth Plans and Expanding Into Other Regional Areas 86:34 Balancing Clinical Work With Business Responsibilities 90:43 Final Advice for New Clinic Owners

ALL IA LINKS & CONTACT INFORMATION

Episode 180 hosts Kylie Duncan, a Registered Nurse based in Orange (rural New South Wales), Australia.  

Kylie joins us in the 8th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and businesses and aim to learn from and inspire our injector listeners.

Kylie was incredibly kind to join us at the very last minute and this was recorded completely unplanned!

We explore:

• How and why Kylie became an injector
• Insights into the rural Australian injectable market
• Reflecting the rural attitude to aesthetics vs the cities 
• Her journey from leaving surgical nursing to working as an injector
• The challenges of setting up a clinic in a rural area
• What her typical patient demographic is
• The particular challenge of finding trained staff in rural areas, as well as keeping them 
• Her five year plan
• What has been her most valuable aesthetics course or conference?

Every episode we also ask our Injector Diaries guest:

- What their favourite toxin is and why

- What their favourite filler is and why

- What their go-to cannula make and size is?

- Aspiration: Yes or No?

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 179 hosts George Kypreos (Managing Director of Dermocosmetica) & Dr Cara McDonald (Dermatologist), both based in Melbourne, Australia.

In this episode we showcase the long anticipated Australian launch of Profhilo, a new 'bio-remodelling' filler made by IBSA.

We discuss:

- George's background and his company, Dermocosmetica

- We welcome back Dr Cara McDonald (previously on episodes 89 & 166) as one of Australia's new KOL's for Profhilo

- The lengthy approval process of a new filler in Australia

- Who are IBSA?

- A recap on skin aging and how the key changes that we see

- What 'bio-remodelling' means and how this differs from 'skin booster' fillers

- How Profhilo differs from all the other hyaluronic acid fillers on the market: it's unusual method of production and crosslinking

- Why this is important when it comes to rheology

- What comes in a box of Profhilo?

- What types of patient are ideal for Profhilo

- How Profhilo is injected and what the 'BAP' technique is

- What areas of the face and body Profhilo is best used for

- Managing expecations with Profhilo: what it can and can't do

- Where Profhilo fits into an injectors existing portfolio

- What the downtime is after a Profhilo treatment

- Complications and side effects: what 6+ years of the European Profhilo experience has demonstrated

- How Australian injectors can be trained to use Profhilo and purchase the product

- The Profhilo launch event in Sydney and the rest of Australia

00:00 Introduction 04:55 Journey to Bringing a New Product to Market 10:59 Regulatory Approval and Why It Took Years 18:27 What Makes This Treatment Different From Fillers 26:25 How Skin Aging Really Happens 33:29 Understanding Collagen, Elastin and Skin Quality 41:37 Ideal Patients and Treatment Goals 48:53 Injection Technique and Treatment Protocol Basics 52:09 Managing Expectations and Realistic Outcomes 61:45 Where This Treatment Fits in Your Clinic Services 68:49 Combining Treatments With Toxin and Other Modalities 76:38 Safety Profile and Potential Side Effects 80:09 Training Requirements and Practitioner Responsibilities 86:34 Pricing Strategy and Business Considerations 90:43 Final Thoughts on Adoption and Future Growth

This podcast was brought to you by Dermocosmetica

If you're an injector in Australia or New Zealand and want to get more information about being trained in Profhilo, please email: [email protected] and mentioned that you listened to this podcast

ALL IA LINKS & CONTACT INFORMATION

Episode 179 hosts George Kypreos (Managing Director of Dermocosmetica) and Dr Cara McDonald (Dermatologist), both based in Melbourne, Australia.

In this episode we showcase the long anticipated Australian launch of Profhilo, a new 'bio-remodelling' filler made by IBSA.

We discuss:

- George's background and his company, Dermocosmetica

- We welcome back Dr Cara McDonald (previously on episodes 89 & 166) as one of Australia's new KOL's for Profhilo

- The lengthy approval process of a new filler in Australia

- Who are IBSA?

- A recap on skin aging and how the key changes that we see

- What 'bio-remodelling' means and how this differs from 'skin booster' fillers

- How Profhilo differs from all the other hyaluronic acid fillers on the market: it's unusual method of production and crosslinking

- Why this is important when it comes to rheology

- What comes in a box of Profhilo?

- What types of patient are ideal for Profhilo

- How Profhilo is injected and what the 'BAP' technique is

- What areas of the face and body Profhilo is best used for

- Managing expecations with Profhilo: what it can and can't do

- Where Profhilo fits into an injectors existing portfolio

- What the downtime is after a Profhilo treatment

- Complications and side effects: what 6+ years of the European Profhilo experience has demonstrated

- How Australian injectors can be trained to use Profhilo and purchase the product

- The Profhilo launch event in Sydney and the rest of Australia

This podcast was brought to you by Dermocosmetica

If you're an injector in Australia or New Zealand and want to get more information about being trained in Profhilo, please email: [email protected] and mentioned that you listened to this podcast

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow Dermocosmetica on Instagram

Follow Cara on Instagram

Episode 178 hosts Natasha Keeping (Independent Nurse Prescriber based in Nantwich, UK)

Natasha was an NHS nurse for over 20 years with experience in Emergency Care, Sexual health and Primary Care. But like many other health professionals that we've hosted on IA, she has re-defined her career and has been a part-time cosmetic injector for almost a year.

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners.

In Chapter 2 of 'The Business of Injecting' episodes, we focus on the challenges that a new injector like Natasha faces.

ALL IA LINKS & CONTACT INFORMATION

Episode 178 hosts Natasha Keeping, an Independent Nurse Prescriber based in Nantwich, UK.

Natasha was an NHS nurse for over 20 years with experience in Emergency Care, Sexual health and Primary Care. But like many other health professionals that we've hosted on IA, she has re-defined her career and has been a part-time cosmetic injector for almost a year.

'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners.

In Chapter 2 of 'The Business of Injecting' episodes, we focus on the challenges that a new injector like Natasha faces. 

We discuss:

- Her motivations for becoming a cosmetic injector

- The mental hurdle of leaving clinical practice and the NHS

- The feelings of fear and overwhelm when starting a new business

- The concept of a business plan

- Choosing where set up her clinic and the pro's and con's of the choices she made

- What sort of patients she attracts

- What services she offers and why she chose these

- The concept of needing a mentor

- Who can help new injectors and the role of networking: working with pharma reps, KOL's, other colleagues, training courses and other informal support forums

- How new injectors should price themselves and the temptations of discounting to get bookings

- Marketing and what strategies Natasha has tried so far  

- How to measure success in the first year of injecting

- The concept of brand building 

- Hiring help:  Admin staff, social media 'experts', marketing, accountancy, legal support & financial planning

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits (depending on your tier):

- Access to four IA whatsapp groups (General, Injectables, Business & Regenerative Aesthetics) 

- Access to our IA Injectable Live sessions (Injectable Zoom sessions led by Dr Jake)

- Access to weekly IA Hints & Tips (Videos, insights & other injectable education)

- Access to our IA Business Hints & Tips (Videos of business hints and experiences)

- Access to IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- Access to our growing IA Library of clinical papers, books and resources

- Access to eight IA Webinars

- Business mentoring opportunities with David (30 minutes free for Platinum tier Patrons)

- Shadowing opportunities in clinic with Dr Jake (additional cost)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Episode 177 showcases our hosts Dr Jake Sloane & David Segal

In this episode Dr Jake & David introduce their new series of episodes, 'The Business of Injecting'. We'll be stepping away from the nitty gritty of injecting technique to instead focus on the business side of things.

In future episodes of 'The Business of Injecting', we'll host injectors to discuss all sorts of aspects of their business model. We'll analyse their struggles and challenges, difficult decisions that need to be made, the friction points that aren't yet solved, financial concerns, staffing, hiring, firing and all the other issues that crop up when working in or owning an injectables clinic.

We'll also celebratrate some of the success stories of the barriers that injectors have overcome and showcase learning points that can be put into action by other injectors.

00:00 Introduction 01:03 Why Business Conversations Matter in Aesthetics 04:55 From Surgery to Injecting Career Path 10:59 First Training Courses and Early Mistakes 18:27 Choosing Where to Start Your Injecting Career 26:25 Chain Clinics Versus Independent Practice Models 33:29 Importance of Mentorship and Learning From Others 41:37 Planning Your Career and Exit Strategy Early 48:53 Understanding Income, Risk and Financial Stability 52:09 Building Confidence to Leave Traditional Medicine 61:45 Working in Teams and Supporting Clinic Staff 68:49 Managing Difficult Employees and Protecting Culture 76:38 Budgeting, Costs and Setting Your Prices Properly 80:09 Patient Experience Versus Clinical Skill Alone 86:34 Finding Your Ideal Patient and Brand Identity 90:43 Long Term Career Planning and Business Sustainability

ALL IA LINKS & CONTACT INFORMATION