Inside Aesthetics

Episode 197 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us on Webinar 5 and in episodes 134 & 193)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

This is chapter 2 of a mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

In Chapter two we focus on what's known as 'Google Local optimisation'. We explore:

- What a 'Near Me Search is' and how this relates to a 'Google Local Search'

- Creating a Business profile on Google and setting up or claiming your business

- The importance of completing your Google Business profile as fully as possible and regularly

- How to attract patients from within your local proximity

- Using tools like answerthepublic.com to match commonly searched for terms on Google to your website and blog content

- The big difference between using Google to attract patients vs using social media to market yourself

- How search terms used by the public has changed and become much more specific (and how clinics can leverage this)

- What Google AdWords is 

- The dominance of Google vs any other search engines

- What SEO (Search Engine Optimisation) is and the two main types (Local vs national)

- Using tools like Brightlocal to improve your local SEO

- The importance of Google reviews and how to encourage patients to do them

- Advice for dealing with negative Google reviews

- What a VPN is and whether these can affect Google Local Searches

- What the best platform is to build your website on

- The emergence of ChatGPT and AI for content writing

This episode was sponsored by LTF, specialists in the digital marketing needs of the aesthetic and pharma world. 

CLICK HERE TO DO A FREE ONLINE DIGITAL MARKETING AUDIT OF YOUR OWN BUSINESS 

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Rick on Instagram

Episode 196 hosts Amy Lynn (Aesthetic nurse specialist from Philadelphia, USA)

Amy joins us in the 11th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Amy previously worked in the hospital-setting for over a decade and focussed on trauma, paediatrics and cardiac care. After she had five children, she found her passion and trained in facial aesthetics to make her dream of opening a medical spa come to fruition. She is recognized as a National GAIN Trainer & Key Leading Mentor (Galderma). She founded her own training academy, Glo Academy, where she upskills injectors from all over the USA and also runs the Coast to Coast (C2C) Cadaver course.

00:00 Introduction 04:55 Meet Amy Lynn From Philadelphia 10:59 From ER Nursing to Aesthetic Medicine 18:27 Starting With Limited Training and Resources 26:25 Building a Client Base Through Hustle 33:29 Opening a Solo Practice 41:37 Importance of Personality and Patient Rapport 48:53 Consultation Style and Patient Experience 52:09 Training and Mentoring New Injectors 61:45 Creating a Strong Team and Culture 68:49 Managing Growth and Hiring the Right Staff 76:38 Clinical Philosophy and Natural Results 80:09 Trends in Biostimulators and Dissolving Filler 86:34 Business Lessons and Leadership Mindset 90:43 Future Plans and Long Term Vision

ALL IA LINKS & CONTACT INFORMATION

Episode 196 hosts Amy Lynn, a board-certified aesthetic nurse specialist from Philadelphia, USA.

Amy joins us in the 11th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we'll showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

Amy previously worked in the hospital-setting for over a decade and focussed on trauma, paediatrics and cardiac care. After she had five children, she found her passion and trained in facial aesthetics to make her dream of opening a medical spa come to fruition. She is recognized as a National GAIN Trainer & Key Leading Mentor (Galderma). She founded her own training academy, Glo Academy, where she upskills injectors from all over the USA and also runs the Coast to Coast (C2C) Cadaver course.

We explore:

• How Dr Jake & Amy became friends
• What Amy's background was & how she became an injector
• Her thoughts on how important the personality of an injector is
• Amy's approach to a consultation
• How Amy recruits & trains her injector team
• What Amy thinks of trend in filler dissolving
• What her Glo Academy is
• The importance of cadaver workshops for injectors
• Going further when teaching injectors: branding & personal development

We also ask every injector in these episodes: 

• What is your number one toxin and why? 
• What is your number one filler and why? 
• What is your go to cannula make/size and why?
• Aspiration - yes or no?
• What's been the best book or course that has improved your practice the most? 

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guest:

Follow Amy on Instagram

Episode 195 hosts Dr Kate Jameson (Cosmetic Physician based in Perth, Western Australia)

Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state.

In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled.

00:00 Introduction 01:03 Meet Dr Kate Jameson 04:55 From GP to Cosmetic Clinic Owner 10:59 Starting Youth Lab From Scratch 18:27 Building a Brand Before Patients Arrive 26:25 Competition From Chain Clinics 33:29 Creating a Premium Clinic Experience 41:37 Startup Costs and Financial Planning 48:53 Growing From One Clinic to Three 52:09 Hiring the Right Team and Culture Fit 61:45 Training Systems and Clinical Consistency 68:49 Retaining High Performing Staff 76:38 Pricing Strategy and Value Proposition 80:09 Consultation Process and Patient Experience 86:34 Scaling Without Losing Quality 90:43 Leadership Lessons and Final Advice

ALL IA LINKS & CONTACT INFORMATION

Episode 195 hosts Dr Kate Jameson, a Cosmetic Physician from Perth, Western Australia. 

Kate originally trained in Emergency Medicine before specialising as a GP. In 2018 her founded 'Youthlab' with her husband, now a leading aesthetic clinic. Over the past 4 years Youthlab now has grown to three clinics and there are future plans to expand even futher by moving inter-state.

In Chapter 5 of 'The Business of Injecting' episodes, we get an insight into how one of Australia's leading boutique clinics was created and then scaled. 

We explore:  

 - Kate's background & pathway into injecting

 - Insight into the injectables market in Western Australia 

 - The challenges of transistioning from General Practice to being a business owner? 

 - How the brand 'YouthLab' came about

 - The Youthlab business plan

 - How to provide a 5 star customer service

- The injectable patient journey

- How Youthlab onboard staff and develop a culture amongst their team

- How to motivate & incentivise staff

- What services Youthlab doesn't offer and why

- Kate's tranisition from injector to team leader  

- The decisions made to expand Youthlab  

- The exit strategy

PATREON:

Join our Patreon for on demand injectable and business education in addition to global networking opportunities with other injectors

SUPPORT THE PODCAST:

Click here if you enjoy listening to IA every week and would like to contribute to supporting the podcast

CHECK OUT OUR SPECIAL OFFERS:

Click here to browse our latest partner offers!

CONTACT INFORMATION:

Contact IA and other important links

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Follow Dr Jake on Instagram 

Follow David on Instagram

Our guest:

Follow Kate on Instagram

Episode 194 hosts Dr Ravi Jain & Dr Sophie Shotter (Leading aesthetic doctors based in the UK)

Ravi is an extremely experienced injector & cosmetic surgeon based in Harpenden. With over 20 years of experience, Ravi consulted as a KOL for IBSA (the manufacturers of Profhilo) for several years. He was part of the early advisory board meetings and has a wealth of experience teaching Profhilo.

Sophie is a multi-award winning cosmetic doctor based in both Kent & Central London. She is a KOL for Allergan Aesthetics and is a global expert in using their new biostimulator product, HarmonyCa. Sophie has a particular interest in treating and optimising her patient skin and has treated thousands of patients with Profhilo since 2016.

In this episode we re-visit the new bio-remodelling treatment, Profhilo. (Listen to episode 179 for the basic science & background to Profhilo)

Having only been launched in Australia in August 2022, it's undeniably been incredibly successful so far. But as with all new products there is a learning curve for injectors. We examine the hype and ask two experienced injectors for their views on how to best to use it.

00:00 Introduction 01:03 Meet our Guests: Dr Ravi Jain & Dr Sophie Shotter 04:55 Early Experience With Profhilo in the UK 10:59 Why Skin Treatments Took Time to Gain Acceptance 18:27 Word of Mouth and Patient Demand Growth 26:25 Understanding What Profilo Actually Does 33:29 Choosing the Right Patient for Skin Treatments 41:37 Managing Expectations and Avoiding Overpromising 48:53 Where Profhilo Fits Alongside Toxin and Filler 52:09 Comparing Profhilo With Other Biostimulators 61:45 Treating the Neck and Other High Impact Areas 68:49 Adapting Technique to Different Patient Needs 76:38 Maintenance Plans and Treatment Frequency 80:09 Using Skin Treatments to Grow Clinic Revenue 86:34 Trends Toward Skin Quality Over Volume 90:43 Final Advice for Injectors

ALL IA LINKS & CONTACT INFORMATION

Episode 194 hosts Dr Ravi Jain & Dr Sophie Shotter, two leading aesthetic doctors from the UK.

Ravi is an extremely experienced injector & cosmetic surgeon based in Harpenden. With over 20 years of experience, Ravi consulted as a KOL for IBSA (the manufacturers of Profhilo) for several years. He was part of the early advisory board meetings and has a wealth of experience teaching Profhilo. 

Sophie is a multi-award winning cosmetic doctor based in both Kent & Central London. She is a KOL for Allergan Aesthetics and is a global expert in using their new biostimulator product, HarmonyCa. Sophie has a particular interest in treating and optimising her patient skin and has treated thousands of patients with Profhilo since 2016. 

In this episode we re-visit the new bio-remodelling treatment, Profhilo. (Listen to episode 179 for the basic science & background to Profhilo)

Having only been launched in Australia in August 2022, it's undeniably been incredibly successful so far. But as with all new products there is a learning curve  for injectors. We examine the hype and ask two experienced injectors for their views on how to best to use it. We explore:

- Ravi's previous experience as a Profhilo KOL and how the early uses of Profhilo differed to the now on label technique

- The core challenge of explaining to patients what bio-remodelling actually is (and why this new filler isn't a 'filler')

- How to manage patient expectations with skin quality products

- What patients report happens to their skin after using Profhilo 

- The difference skin boosters, bio-stimulators and bio-remodellers

- Whether there is an 'ideal' Profhilo patient or not

- What patients experience after 1-5 years of having Profhilo and whether they continue to return for treatments 

- Suggested protocols for optimal results 

- Tweaks to the on label BAP technique and how to better tailor treatments 

- Whether cannula has a role when injecting Profhilo 

- Whether difficult areas like the under eyes and peri-oral lines can be treated with Profhilo 

IA PATREON:

Join our Patreon for on demand injectable and business education

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Episode 193 hosts Rick O'Neill (Digital marketing expert from Brighton, UK)

(Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

00:00 Introduction 01:03 Meet our Guest Rick O'Neill 04:55 Economic Pressures and Business Preparedness 10:59 What Digital Marketing Actually Means 18:27 Why There Is No Quick Fix in Marketing 26:25 Common Mistakes Clinics Make Online 33:29 Social Media Is Only One Part of Marketing 41:37 Risks of Relying Only on Instagram 48:53 Finding Your Niche and Target Audience 52:09 Creating Content Patients Are Searching For 61:45 Building a Consistent Content Strategy 68:49 Why Engagement Matters More Than Follower Count 76:38 Turning Followers Into Real Patients 80:09 Optimizing Your Profile and Patient Journey 86:34 Using Multiple Platforms to Reduce Risk 90:43 Key Marketing Takeaways and Next Steps

This episode was sponsored by LTF, specialists in the digital marketing needs of aesthetic and pharma world

Click here to do a free online digital marketing audit of your own business (You'll need to dedicate approx 1 hour for this)

ALL IA LINKS & CONTACT INFORMATION

Episode 193 hosts Rick O'Neill, a digital marketing expert from Brighton, UK. (Rick previously joined us for our 5th webinar during the lockdown of 2020 and also in episode 134 of the podcast)

Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digitial marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons.

In this episode we introduce our new mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business.

In chapter one we focus on social media and content creation. We explore:

• What we mean by digital marketing and why it's so vital for injectors & businesses 
• What social media is and what it's purpose is
• The main channels:  Instagram, Facebook & Tik Tok
• What exactly each channel does in it's simplest form and how each channel differs
• Instagram - why it's the most popular social media channel chosen by injectors
• How Instagram has evolved and why it's far harder to grow your account now 
• Follower numbers vs engagement 
• Why relying on Instagram for your social media & content strategy is very dangerous
• What function Facebook does better than Instagram (and maybe even Zoom)
• Tik Tok and how it creates viral content so quickly
• Why this doesn't necessarily mean new business for clinics and injectors
• YouTube & why injectors should consider using it for content 
• Content strategies and planning social media   

This episode was sponsored by LTF, specialists in the digital marketing needs of aesthetic and pharma world

Click here to do a free online digital marketing audit of your own business (You'll need to dedicate approx 1 hour for this)

SUPPORT THE PODCAST:

If you enjoy listening to IA every week and would like to help support the podcast in a small way, we have a simple donation option: Buy us a coffee

IA PATREON:

Did you know that we have an online injectable education and business mentoring service called IA Patreon? Get access to the following benefits:

- Access to five main IA Whatsapp groups (General, Injectables, Skin & Devices, Business & Regenerative Aesthetics)  + three country specific groups (Australia, USA and UK)

- Weekly IA Injectable Hints & Tips (Patient assessments, injecting videos & other injectable education)

- NEW! Weekly Instagram Hints & Tips (Optimise your profile, content planning, how to use Instagram features, etc)

- IA Business Hints & Tips (Videos of business hints and experiences)

- IA Business Insights (Zoom recordings of David doing business coaching with our IA Patrons)

- IA Zoom sessions (Bimonthly Zoom sessions focussing on injectable & business topics)

- Access to our IA Library (Clinical papers, books & other resources)

- Re-watch 8 x IA Webinars (Recorded in the pandemic with global experts)

IA Patrons can also access:

Business mentoring opportunities with David (additional cost, limited slots)

Shadowing opportunities in clinic with Dr Jake (additional cost, limited slots)

CONTACT INFORMATION:

Subscribe to IA on Apple Podcasts

Subscribe to IA on Spotify

Other IA links:

Follow IA on Instagram

Sign up as an IA Patron

Visit the IA website 

Contact IA

Apply to be a guest on IA

Dr Jake Sloane:

Follow Dr Jake on Instagram 

Dr Jake's website

David Segal:

Follow David on Instagram

Our guests:

Follow LTF on Instagram

Follow Rick on Instagram

Episode 192 hosts Dr Steven Liew (Plastic Surgeon, Sydney Australia), Dr Sam Patel (Business Entrepreneur, Chicago, USA) & Gareth Pepper (National Sales Director of BTL Aesthetics, Australia).

We also welcome back Professor Sebastian Cotofana for a cameo appearance!

In this episode we discuss a completely new device category in facial aesthetics called EMFACE by BTL Aesthetics.

EMFACE opens a new chapter in how facial rejuvenation can be achieved. It combines High-Intensity Facial Electrical Stimulation (HIFES) energy and Radiofrequency (RF) technologies together. This unique combined technique (delivered simulataneously via three facial applicators) strengthens and tones specific muscles of the face whilst also improving the quality of the skin.

00:00 Introduction 01:03 Meet our guests: Dr Steven Liew, Dr Sam Patel & Gareth Pepper 04:55 What Emface Technology Is 10:59 How It Differs From Other Devices 18:27 Treating the Cause of Facial Aging 26:25 Where Emface Fits With Injectables 33:29 Ideal Patients for Non Invasive Treatments 41:37 Treatment Experience and What Patients Feel 48:53 Early Results and Expected Outcomes 52:09 Combining Treatments for Better Results 61:45 Applications Beyond Cosmetic Use 68:49 Safety Studies and Clinical Evidence 76:38 Integrating Devices Into Your Practice 80:09 Pricing, Profitability and Return on Investment 86:34 Growing Demand for Non Invasive Options 90:43 Final Thoughts and Future of Device Technology

This podcast was supported by BTL Aesthetics, a global innovator in aesthetic solutions. The views expressed are independent of the health care providers and do not represent the views of BTL. BTL does not recommend the use of EMFACE in any other manner than as described in the user manual.

Click here for more information about EMFACE and we will put you in touch with your global BTL team

ALL IA LINKS & CONTACT INFORMATION