Ash Raso, founder of Capsule Wardrobe, is on the show with Jasmine this week! Ash quit her job to start a fashion brand and went into entrepreneurship with one clear strategy: Build an audience intentionally around the concept of creating a capsule wardrobe, and then launch a fashion brand directly to them. Her launch hit six figures, and now the business has just crossed $1 million revenue. In this episode Ash walks us through her strategy to build this brand brick by brick.

Thank you to Omnisend for making this episode of Female Founder World possible.

Use the code FFW50 for 50% off at omnisend.com/femalefounderworld

Learn more about your ad choices. Visit megaphone.fm/adchoices