Episode 31: Alex Lieberman (@businessbarista) analyzes a viral tweet by a former director at Twitter where she talked about the moments leading up to Twitter’s sale to Elon Musk and what it was like working with him. While there are numerous articles and think pieces of Elon’s leadership, this gives an intimate look that is nuanced. 

Timestamps:

(00:31): Who was Esther Crawford?

(01:50): “You can’t just be a builder, you have to be a politician”

(03:28): Waiting for Twitter to sell

(04:32): What it was like working with Elon

(06:55): The higher you climb, the lonelier it gets

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Links:

• Full Esther Crawford tweet

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Alex Lieberman (@businessbarista)

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