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Intellectual property is NOT a sexy topic. But it’s a hot topic in 2020 as the landscape is changing. Amazon is making it easier to control IP and get on brand registry faster. Today we talk to Steven Forte with an IP law firm Smith Hopen to learn some of the latest and best practices. 

• Why should Amazon Sellers invest in intellectual property?
  • Amazon project zero. https://brandservices.amazon.com/projectzero
• How do you enroll your brand into Amazon's brand registry?
  • Faster way to get brand registry now https://brandservices.amazon.com/pending-trademark-request
• Common trademark mistakes
  • Name is too descriptive
  • File trademark in company name
• How do you renew a trademark?
  • Send in specimen and still used in commerce
• What is Amazon's Neutral Patent Evaluation?
  • https://www.ipwatchdog.com/2020/06/03/navigating-amazons-neutral-patent-evaluation-real-life-part-ii/id=122107/
  • “According to Amazon’s rules, an accused seller has 21 days in which to decide whether to sign Amazon’s agreement and participate in the Neutral Patent Evaluation Process. If the seller signs the agreement and agrees to the evaluation, its listings will remain active until the conclusion of the neutral evaluation process. However, if the seller does not agree to participate in the evaluation process, Amazon will remove the listings of the seller’s accused products from Amazon’s marketplace.”
• How do you fight a TM/Patent report against your own company?
  • It’s all about the claims and the law
  • Free consultation
    • https://smithhopen.com/
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Steven Forte “This year, we have hosted several charitable events that directly benefit the National Pediatric Cancer Foundation (NPCF). In fact, we recently wrapped up our big CLE For Charity events and would like to do more to help the NPCF and give back.”

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