Into The Wild

Hey you wild women!

We're back with a solo episode to talk about all the reasons why founders and small business owners avoid public relations (PR). When you're trying to establish authority in your space, it's easy to get burnt out by doing the same thing over and over again without seeing results.

But when it comes to PR, consistency is your currency. The people who get the opportunities they want are the people who continually show up. Let's talk about why it feels overwhelming—and how to beat that overwhelm and be successful with your PR.

In this episode, you will learn about:

• What makes PR unique as a business strategy.
• Where you can find a done-for-you PR strategy.
• Why you might consider hiring a publicist, and what you can do instead.
• How much time it really takes to create momentum with your PR strategy.
• Why trusting the process is an important part of finding the right opportunities.
• The minimum cadence you should aim for with your strategy and why.
• The degree of expertise you need for your pitch to be successful.
• Why connecting with media contacts matters and how to do it.
• Tools you can use to help you with the creative process for PR reach outs.
• Understanding crisis management and when it comes in handy.
• How to know if your strategy has been successful or not.
• Why content creation isn't just crucial to PR, it is PR.
• The value in staying up to date with trends, even on TikTok.
• How to get ahead of the competition and start seeing media wins.
• Where you can find more support in achieving a successful PR strategy.

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Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Today we're joined by Daniela Procopio, the co-founder of Solma Tea. Her company is the first ready-to-drink lactation tea supplement designed to make milk production easier for breastfeeding mothers. This practical solution makes increasing milk production more convenient.

Solma Tea empowers mothers to boost milk supply and support hydration as needed. During the episode, Daniela shares why this product is much needed and how niching down helps businesses stand out on the shelf and serve customers who need them.

In this episode, you will learn about:

• What inspired Daniela to start Solma and where they are today.
• The experts she worked closely with to create these beverages.
• What Daniela thinks when looking back on her first samples.
• The moments she felt like giving up—and why she didn't.
• How the conversation around breastfeeding has shifted recently.
• Why fed is best, and the role education plays in the fourth trimester.
• The type of marketing that works for Solma Tea and why.
• How they are currently promoting exposure and brand awareness.
• Why sharing the founder's story connects with audiences.
• How being the end consumer gives you the edge in creating a product.
• The benefit of knowing when you should outsource.
• How Daniela managed working full-time, being a mom, and launching a new business.
• All the people who play a part in supporting the success of Solma Tea as a business.
• Future plans for the brand and what they're working on next.

What it means to be a wild woman:

• Waking up every day and standing firmly amid the chaos with a focus on your goals

Mentions:

• www.solmatea.com

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Connect with Daniela Procopio and Solma Tea

• @daniprocopio74
• www.solmatea.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

We are all overwhelmed on some level, but as women, and especially as mothers, we are an over-the-top crap-shoot of anxiety and stress. I see it in me, and I see it with my guests and clients. Here's the thing, overwhelm is often from procrastination, and procrastination is often a trauma response trying to keep us safe (Which most times, as I discuss on this show, is not real.)

In this episode, you will learn about:

• What is procrastination and how it controls us
• How to identify the triggers that cause procrastination
• How to reduce distraction
• Understanding that the more you put it off, the more it grows

Mentions

• Authority Booster Intensive

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

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Connect with Renée Warren

• @renee_warren

Hey you wild women!

Today, we're joined by guest Kinsey Machos. Kinsey is a top business consultant and CEO of a globally ranked brand. She helps coaches, consultants, and service-based entrepreneurs maximize their visibility online to increase their influence, impact, and income.

Kinsey opens up about what led her down this path, from a childhood in which she felt "less than," to accessing her zone of genius and stepping into what lights her up. There are so many great marketing tips and deep gems of inspiration shared throughout this episode.

In this episode, you will learn about:

• How Kinsey and Renée originally (and instantly) connected.
• What Kinsey does and who she primarily works with.
• What being a "category queen" actually means.
• Why we need to give ourselves permission to change and evolve in business.
• How to know when it's time to go all-in with a new direction.
• The secret to creating an offer that is aligned with your purpose.
• Why visionaries don't let logic lead (and what they do let lead instead).
• Where women tend to get stuck in decision making and why.
• How your passion plays into profit and why you should love your offers.
• Ways you can provide a "test drive" experience and turn people into buyers.
• The people, process, and pathway of your higher-end services.
• Where to start in refining your marketing and offers if you're not quite sure.
• How being specific and nuanced brings you a higher quality audience.

What it means to be a wild woman:

• Taking the unconventional path and going all in on yourself, boldly.

Mentions:

• www.kinseymachos.com

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

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Connect with Kinsey Machos

• @kinseymachos
• www.kinseymachos.com

Connect with Renée:

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

As entrepreneurs, we have stories to tell and incredible journeys to share. But sometimes, we might find ourselves holding back, unsure how to confidently step into the spotlight. Today's solo chat is one that resonates with so many of us, and I can't wait to dive into it — embracing our visibility.

In this episode, you will learn about:

• The importance of owning your entrepreneurial narrative
• Strategies for confidently sharing your story
• Embracing your weirdness as a superpower
• Getting through tough moments and negativity
• How to show up again & again

Mentions

• Authority Booster Intensive

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

My next guest is the author of one of my favourite Substack newsletters, In the Pursuit of Clean Countertops. Sara Petersen is a freelance writer based in New Hampshire. Her essays about feminism, domesticity, and motherhood have appeared in The New York Times, Harper's Bazaar, The Washington Post, InStyle, Glamour, and more. Her first book, Momfluenced, explores motherhood through the phenomenon of mommy influencer culture and what we might learn from it.

In this episode, we talk about how patriarchy is woven into our everyday lives (whether we know it or not), why the childcare system is broken, and how mothers carry the burden of most parenting.

In this episode, you will learn about:

• Sara's new book, Momfluenced
• An inside look at mommy influencer culture
• How gender norms continue to shape our maternal identities
• The balance between authenticity and curated content
• Redefining motherhood in the age of social media

What it means to be a wild woman:

• Rejecting and questioning the norms.

Mentions:

• Sara's Book: Momfluenced

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Sara Petersen

• @slouisepetersen
• Sara's newsletter

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Fear is a natural part of life. Whether that little voice inside our head whispers, "what if you fail" or "you're not good enough", fear can often hold us back from pursuing the things we want most.

But here's the truth: when we silence that inner voice and learn to dance with fear, it can become our greatest ally. For me, the biggest growth opportunities have always come from the moments that I almost backed out. Today, we're talking the keys to building resilience and learning how to embrace our fears — because on the other side, there's something incredible waiting for you.

In this episode, you will learn about:

• Understanding fear as a catalyst for growth
• How to shift your mindset and turn fear into opportunities
• Learning from past experiences to overcome fear
• Tips for cultivating self-confidence
• Saying YES and taking the leap
• Embracing failure as a stepping stone

Mentions:

• Renée's Planner: Morning Practice Planner
• VIP Day

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

Today, we have an incredible guest with us - Natalie Franke, a multi-talented creative who wears multiple hats - author, founder, speaker, and the ultimate "Mama Bear" for small business owners. She's also a Chief Evangelist at HoneyBook, host of the Independent Business Podcast, and a must-follow on Instagram for a daily dose of inspiration.

Natalie shares her journey on staying gutsy, seizing opportunities, and empowering others to succeed in life and entrepreneurship. From neuroscience to community building, this chat is packed with insights you won't want to miss!

In this episode, you will learn about:

• Natalie's new book, Gutsy
• Why you will always care what other people think
• The role of neuroscience in business and personal growth
• Allowing yourself to learn from play

What it means to be a wild woman:

• To be gutsy and having the courage to be unliked.

Mentions:

• GUTSY

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Natalie Franke

• @nataliefranke
• www.nataliefranke.com

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Hey you wild women!

In today's world of instant communication and viral trends, now is the perfect time to leverage the power of PR and make your brand shine brighter than ever before. It's all about shaping how people see you, building a solid brand image, and getting your message across to the right audience.

But here's the thing: PR is often misunderstood. Today I'm setting the record straight and busting the top 8 myths about public relations. Let's dive in and clear things up!

In this episode, you will learn about:

• The fundamental differences between PR & advertising
• Being transparent and building trust with journalists
• How to implement multi-channel approach to PR
• Why you don't need to hire an expensive agency
• Why the best publicity is still free

______________

Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com

Mentions

• My VIP Day

Hey you wild women!

I am so excited to welcome today's incredible guest, Kristina Mand-Lakhiani. She's not just a speaker, entrepreneur, artist, philanthropist, and mother of two, but also a trailblazer in the personal growth industry. As the co-founder of Mindvalley, a renowned publisher in this field, Kristina has spent 20 years in the world of personal transformation.

This week, Kristina releases her new book Becoming Flawesome - a resource that's being described as "10 years worth of therapy in one book". In her book (and this chat), Kristina shares her journey to walking a path of self-honesty and radical self-acceptance. She invites us all to embrace our authentic selves and live a life that's truly "flawesome"!

In this episode, you will learn about:

• Kristina's new book, Becoming Flawesome
• Her tried-and-true formulas for achieving real transformation
• Why the more you judge others, the more you judge yourself
• How to create aligned lifestyle habits that stick
• The deep connection between motherhood and self-acceptance

What it means to be a wild woman:

• Being as close to your natural self as you can be.

Mentions:

• Becoming Flawesome

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Got a minute? I would love a review! ⭐⭐⭐⭐⭐

Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits.

Subscribe here. ______________

Connect with Kristina Mand-Lakhiani

• @kristinamand
• www.kristinamand.com

Connect with Renée Warren

• @renee_warren
• @we.wild.women
• www.wewildwomen.com