Tony Jimenez is a father of five, husband, vegan, and Co-founder at JOI. JOI stands for “just one ingredient, and endless possibilities.” JOI develops single ingredient, plant-based concentrates. Tony is deeply committed to educating about the benefits of a plant-based lifestyle and sharing his personal story on how it saved his own life. After years of making his own homemade plant-based milks and seeking to provide greater accessibility to dairy alternatives, Tony was driven to build and launch JOI, the World’s most sustainable alternative dairy company.

Hector is the Chief Executive Officer of JOI. He is a two-time founder and entrepreneur with over 10 years experience in the food industry, both startups and large corporations. Hector was formerly with 3G, and also was the COO of Jugo Fresh. He is a fitness junkie and is food-obsessed.

FINDING FOODS THAT WORK WITH YOUR LIFESTYLE CAN BE TOUGH

Meet JOI, a company that’s reimagining what we consume for total food freedom. When the company began in 2016, it sought to revolutionize the plant-based food and beverage industry with a cleaner, more sustainable alternative to plant and dairy milks on the market. The result: a one of a kind plant-based product with minimal, whole ingredients that acts as a “Swiss Army Knife” for all of your cooking needs.

JOI believes everyone has the right to take control of what they consume. Their first-of-its-kind Plant milk concentrates offer a sustainable and customizable solution for all of your cooking needs. With minimal and natural ingredients, JOI’s products are free from any additives, preservatives or fillers.

Whether you’re looking to take the first step into a plant-based diet, managing allergies, or simply committed to eating food that’s good for you and our planet, JOI’s products simplify making healthy choices. After all, in a chaotic world, the way we nourish our bodies is one of the few things we do have power over.

The Product

JOI’s Plant Bases are truly a novel innovation and the perfect jumping-off point for anyone considering a plant-based lifestyle.

A proprietary milling process forms the nut concentrates’ unique, creamy consistency, which is great for just about any dish you can possibly conceive, including milk, creamer, dairy-free ice cream, dairy-free sauces, plant-based dips and dressings, smoothies and vegan baking. Check out recipes from breakfast to teatime to lunch and dinner and desserts and everything in between on our blog. Plus, because the whole nut is used in producing the concentrates, the milk made with JOI contains more protein, fiber and healthy fats than store-bought.

The same holds true for JOI’s one-of-a-kind INSTANT oat milk powder. 100% oats. No oils, gums or Just stir it into your favorite beverage, use it to make milk, or add it to soups or other dishes for extra creaminess.