In an industry obsessed with numbers, Peter Brewer contends emotional intelligence is the key to real estate success.

As a former agent, top real estate business coach, the REIQ Board chairman and a self-described “unapologetic bull*&#$ detector,” Peter knows it’s kindness, empathy, creating connections and substance that generates the best real estate results.

In today’s episode of the Elevate podcast, hosted by Samantha McLean, Peter demystifies the four crucial elements today’s clients want: how to create better engagement and build unbeatable relationships.

Peter also reveals the business strategies that have solidified his reputation, including infallible prospecting, listing and selling techniques, and how genuine care transforms business outcomes.

He also shares with Samantha why agents who blend technology with personal connection are outpacing their competitors, how the industry can tackle its biggest challenges, including fostering better mental health, and why he’s writing a book about his life and career.

“I’d like to see our leaders – institutes, franchise groups and major independents – be serious about the topic of careers and mental health… That old thing of, when new people start, and it still happens today, ‘You get a phone, you get a desk and you get a month, good luck.’ That’s not good enough.” – Peter Brewer

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