A few surveys and reports from recent years reveal evidence of a drop-off in youth engagement with live sport, which is now seen as an ample and growing phenomenon that raises concerns among leagues, sports media rights owners, and media organizations. How is Generation Z's relationship with sports content changing? Have they truly lost interests in live sports? And what will it take for sport events to attract Gen Z eyeballs? / Unique convenience store cultures around the globe (16:50). On the show: Niu Honglin, Steve Hatherly & Tianyu.