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From CSM 2026 in Anaheim, Jimmy sits down with Ben Lindaman to discuss one of the biggest identity tensions in physical therapy:
Generalist vs. Specialist.
Healthcare rewards depth.
Marketing rewards niche positioning.
But patient care often demands integration.
Ben argues that:
If you’ve ever felt pressure to define your niche immediately — this episode is for you.
???? Key TakeawaysBen Lindaman, PT, DPT
Assistant Professor, Tufts University
PRN Clinician, Philadelphia
???? [email protected]
Social: @ben10dpt
Recommended Book: Range by David Epstein
???? SponsorsSupported by:
SaRA Health
EMPOWER EMR
U.S. Physical Therapy
By Jimmy McKay, PT, DPT | Physical Therapy Podcast4.8
193193 ratings
From CSM 2026 in Anaheim, Jimmy sits down with Ben Lindaman to discuss one of the biggest identity tensions in physical therapy:
Generalist vs. Specialist.
Healthcare rewards depth.
Marketing rewards niche positioning.
But patient care often demands integration.
Ben argues that:
If you’ve ever felt pressure to define your niche immediately — this episode is for you.
???? Key TakeawaysBen Lindaman, PT, DPT
Assistant Professor, Tufts University
PRN Clinician, Philadelphia
???? [email protected]
Social: @ben10dpt
Recommended Book: Range by David Epstein
???? SponsorsSupported by:
SaRA Health
EMPOWER EMR
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