When it comes to mental toughness, willpower and discipline, few people understand the challenges that you have to overcome to succeed better than ultramarathon runner James Short.

In this episode of the Elevate Podcast, host Samantha McLean talks with the real estate coach and athlete about the importance of mindset, communication and balance when you’re trying to take your life and career to the next level.

He discusses the value of understanding clients’ emotions and managing expectations while stressing the need for agents to overcome internal doubts and stay consistent.

James also highlights the power of reflection through his “Wheel of Life” exercise, encouraging small, incremental improvements across personal and professional areas.

His personal journey, from small races to Ironman competitions, reinforces the idea of trusting the process and surrounding yourself with the right influences to achieve success.

“And what I’m realising over this time from the city to surf to these ultras is the people that you hang around… You can achieve anything. It’s just a matter of trusting the process, doing the training, and who you’re hanging around with over time.” – James Short

James Short’s Podcast
Website

Market Trends and Communication Strategies
James Short begins by sharing his observations on the current real estate market, noting increased days on market and the importance of managing vendor expectations. He emphasises the need for effective communication and empathy in dealing with both buyers and sellers, especially in emotionally charged transactions.

Mindset and Personal Growth
Drawing from his personal experiences in endurance sports, James illustrates the power of expanding one’s context and surrounding oneself with supportive, goal-oriented individuals. He relates this to the real estate industry, encouraging agents to overcome internal adversity and maintain belief in their processes.

The Role of AI in Real Estate
Discussing the impact of AI on the industry, James sees it as an exciting development that can free up agents to focus on personal communication. However, he cautions against hiding behind technology, stressing the continued importance of face-to-face interactions and emotional intelligence.

Time Management and Personal Characteristics
James introduces a unique approach to time management, emphasising the importance of embodying different characteristics for various tasks. He suggests visualising and feeling the appropriate traits before important activities, such as listing presentations, to enhance performance.

Work-Life Balance and Continuous Improvement
The podcast concludes with James sharing his “90-day transformative journey” program, which uses the “Wheel of Life” concept to help agents balance different aspects of their lives. He stresses the importance of regular self-reflection and incremental improvements across all life areas.

Summary
James Short’s insights offer a holistic approach to success in the real estate industry. By focusing on mindset, effective communication, embracing technology while maintaining human connection, and balancing personal and professional life, agents can navigate market challenges and achieve sustainable success.

1. Who is James Short?
James Short is a renowned coach, trainer, and presenter in the real estate industry since 2009. He’s known for his expertise in mindset, time, and money management.

2. What are the current trends in the real estate market according to James?
James notes increased days on market, especially in areas like the northern rivers. He emphasises the importance of managing vendor expectations in the current market.

3. How does James suggest agents improve their communication with clients?
James emphasizes the need for empathy, over-communication, and understanding the emotional journey of buyers and sellers. He advises agents to be aware of what clients might be thinking and feeling throughout the process.

4. What is the ABCD model James mentions for overcoming adversity?
The ABCD model helps reframe adversity by examining the Adversity, Belief, Consequence, and then Disputing and reframing the belief to create a new, energised perspective.

5. How does James view the impact of AI on real estate?
James sees AI as an exciting development that can free up agents to focus on personal communication. However, he cautions against hiding behind technology and stresses the importance of face-to-face interactions.

6. What is James’s approach to time management for real estate agents?
James suggests not just scheduling activities, but also considering what characteristics are needed for each task. He advises visualising and embodying these traits before important activities like listing presentations.

7. What is the “Wheel of Life” approach James uses for work-life balance?
The “Wheel of Life” approach involves rating eight different life areas weekly, including health, work, family, and personal development. The goal is to make small, incremental improvements across all areas.

8. How often does James recommend reviewing goals and progress?
James advises reviewing goals and progress weekly or fortnightly, rather than monthly or quarterly. This allows for more frequent adjustments and keeps agents on track.

9. What is James’s “90-day transformative journey” program?
This program uses the “Wheel of Life” concept to help agents balance different aspects of their lives over a 90-day period, making small improvements each week.

10. What is the main takeaway James leaves the audience with?
James encourages listeners to take time for self-reflection, look at their “Wheel of Life,” and focus on making small, incremental improvements each week rather than trying to make dramatic changes all at once.

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