In this conversation, Eric Malzone interviews Jeff Zwiefel, the former COO and President of Life Time Fitness, discussing his extensive career in the fitness industry and the evolution of Life Time and its new initiative, Miora. They explore the concept of longevity in fitness, the importance of a holistic approach to health, and how Miura aims to integrate various health services to improve overall wellness. Jeff emphasizes the significance of measuring success through both immediate and long-term health outcomes, highlighting the need for a seamless customer experience in the fitness industry. In this conversation, Jeff discusses the evolving landscape of health and fitness, emphasizing the importance of longevity and holistic health approaches. He highlights the critical role of addressing chronic inflammation and metabolic health, the potential of GLP-1 medications in combating obesity, and the integration of AI in personal health optimization. Zwiefel advocates for democratizing access to longevity solutions and envisions a future where fitness is synonymous with longevity, driven by consumer demand for better health outcomes.

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