Jimmy Smith, Founder and CEO of Amusement Park Entertainment, is a creator, who has faced down adversity and celebrates both the humanness and spirituality of people. He has earned countless awards for his work as a Writer and Creative Director for Nike at Wieden + Kennedy, Executive Creative Director at BBDO and most recently, Gatorade’s Group Creative Director at TBWA\Chiat\Day LA. In This Episode: -Striving for diversity within Amusement Park -The story behind Nike Freestyle -Putting the “G” in Gatorade -Identifying the right people to work with -How Nike lost out on Space Jam and what it says about risk taking -Clients not actually wanting to take the risks they claim they are willing to -Heaven sent with Luke Aikens and why he’s comfortable with what’s at stake -Why he listens to others even when he disagrees -Belief as a word that cuts to the center of himself -Why living his live in uncomfortable spots allows him to deal with his inner critic

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