Melissa is a jewelry designer and the founder of the Melissa Lovy Jewelry brand! In this episode, Rivki and Melissa discuss it all from building a brand, using Instagram as a platform to advertise her products when this wasn't a thing to do, influencer partnerships as a small business and so much more. If you're looking to start a business, trying to learn how to scale a business, or build a brand identity for your business, this episode is a must listen!
Melissa’s intro - 1:50
Consistent characteristics in a successful business - 3:44
Influencer partnerships - 6:25
Power of Micro-Influencers - 11:04
Influencer and Consumer relationship - 12:58
Brand Identity - 16:55
Importance of being able to pivot in business - 20:44
What makes a social media account engaging: 28:20
Steps Melissa took to scale her business - 31:02
Jewelry trends - 32:46
Melissa’s thoughts that keep her motivated - 36:29
Work/Life balance as a parent- 41:11
Melissa’s goals for her business - 45:04
Where to find Melissa - 47:38Produced by https://greenfreshmedia.com/