“My strategy was always one foot in front of the other. Just do something and be relentless. And we're all capable of being relentless…”

What if healing your own body could spark a movement that changes an entire industry? Katie Wilson, co-founder of Belli Welli, turned her personal struggle with gut health into a nationwide wellness brand reshaping how we talk about digestion and women’s health. From baking gut-friendly cookies in her kitchen to landing on retail shelves across the country, Katie’s relentless “one foot in front of the other” mindset turned discomfort into innovation — and passion into purpose.

In this episode, Katie shares how her journey from matchmaking to entrepreneurship led her to create a thriving community around authenticity, vulnerability, and deliciously functional snacks. She opens up about building a startup from scratch, navigating fundraising without a plan, and the viral marketing magic that made Belli Welli a breakout success.

What we talked about:
The Perfect Match [5:02]
One Step in Front of the Other [12:15]
Biggest Learning Lessons [19:06]
Being Transparent [24:47]
Evolution of Marketing Strategy [32:55]

Connect with Katie:

Instagram

LinkedIn

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