In this episode of The Russell Brunson Show, I sit down with my good friend Keaton "The Muscle" Hoskins. You probably know him from Diesel Brothers or social media, but what I love most is the way he approaches life, business, and family. Keaton has built, bought, and scaled companies across different industries, but behind all the big wins is a story of fear, faith, and following through on a promise he made to his dad.

We talk about the unexpected paths that opened up for him… From social media experiments that went viral, to national TV exposure, to creating Limitless Society as a platform for personal and business growth. He also shares how staying present, creating proof in small ways, and investing in health have shaped the way he shows up for his mission today.

Key Highlights:

How Keaton turned a fear of flying into a love of helicopters and a tool for presence

The promise he made to his father that fueled his drive to build businesses

How social media skits and giveaways led to Diesel Brothers and Discovery Channel

The simple marketing playbook he uses to grow and buy companies

Why Limitless Society focuses on building better people first

How small, intimate events can create deeper impact

His personal health journey with peptides and new approaches to energy

Keaton’s story is about taking massive action, learning by doing, and never backing down from the work it takes to grow. Whether you’re building your first company, leading a community, or trying to balance business with family, you’ll find lessons here that can inspire you to keep moving forward!

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