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Kevin Strawbridge, an experienced CEO and entrepreneur, joins the podcast and speaks about his history of working with Amazon since 2001 with JCPenney. Kevin has also been the CEO of ClickBank, and a leader of many other companies. 

• For our listeners can you tell us about how you and I met a few years ago? 
  • Kevin and I first met when he was President of MAG Retail Group. Kevin hired me help grow Amazon sales there. Since working together you’ve referred countless of clients our way.
• But you’ve doing Amazon since 2001, talk about your history with that.
  • Target website used to be run by Amazon.
  • JCPenney
    • Back then Amazon was the learner
    • Amazon became leag gen, only 5% over lap.
    • 72,000 skus
  • MAG Retail
    • 1-mil skus
• Low skus vs high skus - 
  • Low skus have to be super targeted
  • High sku can shot gun approach
• If starting an Amazon business what would you do?
  • Find current company with meaningful value.
  • Want to be inventive
  • Poll people - 12 ideas I’ve passed on
• How to grow sales right now?
  • Hire a consultant
    • Landmines can be avoided
    • Sales are quicker growth
  • Spend time learning or pay for service
• Corona
  • Importance of ecom
  • Rational vs irrational response
  • Once in a 100 year event
  • Previous Black Swan events in your business experience
    • 9/11 Black Swan
    • Impact to business development cycle?
      • Run your business like it’s always going to be bad like South West Airlines does.
• What excites you about being an entrepreneur? 
  • Create something
  • Solve a problem
    • Save time/money
  • Passing ecommerce and business to the next generation
• What book are you reading or have you recently read?
  • Built to Last by Bill Callings

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