“… it was quite a big change… when I was growing up, I even used to like hunt and fish, to be honest. I mean, that was part of our family tradition through generations, I made friends through those sorts of activities. My father and I used to do those things and my grandfather [too]. So, growing up around animal cruelty… it was very natural for me.

…saying, “no, I'm not going to continue to participate in those sorts of things,” was actually quite a big transition and a scarry one. I didn't know what that meant for my relationship with my family.” - Frohman Anderson

 

 

“You know, he's a very wise young man and he knew exactly how to get us, which was through education…  for Christmas, he actually said, “I don't want any gifts. I don't want any presents. I just want you to watch these movies and give me the time to talk about them.” …my husband and I watched Forks over Knives and Cowspiracy. And if you told me that morning that I would have been vegetarian, I probably would have said no. And then the next morning it was, it was just so obvious.” - Kim Anderson

Kim and Frohman Anderson are partners in Everhope Capitol, a fund that invests in entrepreneurs and businesses that replace animals in the supply chain. Kim is also the creator and co-founder of Plant City, the world’s first and largest vegan food hall. It’s located in Providence, Rhode Island.

Kim is Frohman’s mother.

Frohman went vegan in college and his family soon followed suit. Soon after, the family business became a plant-based investment fund, and Kim founded Plant City with Matthew Kenney, one of the top plant-based chefs in the world. In their first year they served 450 thousand guests.

This is the story of the power of one family, and how that one family is changing the future around how and what we eat.