Mark speaks with Mauro Porcini, PepsiCo’s first ever Chief Design Officer and the author of the timely book—both manifesto and memoir—called The Human Side of Innovation: The Power of People in Love with People. Together we explore the important call to prioritize human-centered design and innovation when it is most at risk.

Today, Commander Divine speaks with Mauro Porcini, PepsiCo’s first ever Chief Design Officer and the author of the timely book—both manifesto and memoir—called The Human Side of Innovation: The Power of People in Love with People. In the episode, Mauro makes the call to prioritize human-centered design and innovation when it is most at risk. In a constantly changing world, Mauro stands for human-centered design to maintain our human nature in business and life.

Key Takeaways:

Love at work builds collaboration & efficiency. Mauro describes how kindness at work decreases redundant tasks. Specifically, many people spend countless moments trying to avoid sabotage and back-stabbing by overcompensating and looking over their shoulders. When kindness is at the forefront, time and energy are saved - and business gets done quicker, with more ease and happiness.

One page, 24 qualities of leadership. If you don’t read the book, Mauro recommends you simply pick up the book and turn to the one page that lists all 24 of his main qualities of leadership. Try these out in your own life, and watch your success and your organization soar.

Design thinking vs. design. Mauro shares the difference between design thinking and design in and of itself, sharing how many designers go to school for design and forget everything they learned regarding the design thinking process. Every design thinking organization needs designers. But not all designers are naturally design thinkers. The three design thinking pillars. Design, Strategy, Prototype as the way of the future in life, business, politics, and beyond. Mauro advocates for design thinking as the ideal way to address any problem to find the most effective solution.