In this conversation, Eric Malzone interviews Kyle W. Jones, CEO and co-founder of iCryo, discussing the evolution of the wellness and recovery industry, particularly focusing on cryotherapy and its expansion into a medical model. Kyle shares his journey from being a multi-sport athlete to founding iCryo, the challenges and opportunities in transitioning from a wellness-focused business to a medical franchise, and the importance of staffing and recruitment in this new model. The conversation also touches on the future of health and wellness, emphasizing the growing consumer demand for proactive health solutions. In this conversation, Kyle W. Jones discusses the evolution and business model of iCryo, emphasizing the importance of creating an accessible retail environment for health education. He shares insights on the franchise process, consumer engagement strategies, and the pricing model that aims to make cryotherapy services affordable for a broader audience. Kyle also outlines the company's vision for future expansion and the importance of partnerships in achieving growth.

 

Takeaways

• Kyle's journey from athlete to CEO of iCryo.
• The importance of timing in business decisions.
• Cryotherapy's benefits extend beyond physical recovery.
• The evolution of iCryo's service offerings over the years.
• Transitioning from wellness to a medical model is complex.
• Staffing changes are crucial in a medical environment.
• Consumer demand for health services is on the rise.
• The wellness industry is still in its infancy.
• Education on health and wellness is becoming more widespread.
• iCryo aims to provide access to wellness services globally. We provide a retail environment for health education.
• Podcasts significantly impact people's health awareness.
• Passion for helping people is crucial in business.
• Opening an iCryo location costs about 1 to 1.2 million.
• Affordability is key to our mission statement.
• We attract about 120 new clients monthly at each location.
• Our pricing model includes various membership options.
• First-time guests receive a comprehensive tour of services.
• iCryo aims to be the largest longevity franchise globally.
• Partnerships and funding are essential for future growth.

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