April 10, 2025

Launch Strategy for Squirrel Brains with Kelsey from Coming Up Roses

53 minutes

Be honest. When was the last time you said you were gonna launch something… and then let your idea sit in a Google Doc because you “just need to finish the sales page” or “should probably finish all this client work first.”

(I’ll go first. It was last month.)

This week on the pod, I brought in one of my faves — and one of yours, too — Kelsey McCormick of Coming Up Roses. Kelsey’s the go-to expert on launching your own way (yes, even if you’re squiggly, squirrel-brained, or about to have your second baby).

And because I know y’all come here for the actual tea, I didn’t ask her the “So, tell us how you got started” questions. No ma’am. I asked the good stuff, like: “What should you do first when you have a cold audience,” “How often should you launch,” and sooooo much more!

TOPICS & TANGENTS

— What “campaign thinking” actually means and how it can chill out your business

— The tragic ADHD guilt of forgetting your kid's snack request

— What to do about the very real urge to avoid your own launches

— Kelsey’s 3-step warm-up strategy for cold audiences

— Our Myspace song eras and why we all peaked with profile music

— The reason your past launches might’ve flopped

— The underrated power of building in public

POINT OF THE STORY

You don’t need to figure it all out before you start launching, but you DEFINITELY need a deadline.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Kelsey McCormick @cominguproses.co on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

KELSEY LINKS

— Follow Kelsey on Instagram

— Check out her website

— Kelsey’s famous progam Launch Your Own Way

— Listen to her private podcast The Warm Up

— Kelsey’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

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