Launch Your Private Podcast

As part of our Best of Launch Your Private Podcast holiday series, we're revisiting one of our most impactful case studies of 2024. Natalie Bullen reveals how she turned her daily private podcast into both a premium lead magnet and a powerful sales tool. This conversation showcases how audio can create deep connections while maintaining impressive profit margins.

[4:11] The inspiration behind the audio-first approach.

[7:53] Adjusting podcast content based on audience feedback.

[14:23] Enhancing client experience and building community through podcasting.

[19:18] Strategies for efficient podcast content creation.

[24:43] The versatility and impact of private podcasting in business.

[30:31] Private vs. public podcasting and its effect on audience engagement.

[37:38] Reflecting on the success and challenges of 'Birthright.'

[43:19] The importance of authenticity in content creation.

[51:17] Audience engagement and the transformative impact of 'Birthright.'

Links:

Birthright: https://unapologeticwealth.thrivecart.com/birthright-private-podcast/

Website: https://unapologeticwealth.com/

Social Media:

https://www.facebook.com/Ladylyricist06/

https://www.linkedin.com/in/nataliebullen/

https://www.instagram.com/unapologeticwealth/

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In this special holiday episode, we're setting up our "Best of 2024" series featuring five of our most impactful case studies. These conversations showcase the incredible ways creators are using private podcasting to transform their businesses and serve their audiences.

Holiday Release Schedule

December 23-25 and December 30-January 1st:

Natalie Bullen - How she built a 6-figure daily private podcast and uses listener scores to identify high-ticket clients

Jordan Gill - Her strategy for turning one reel and a private podcast into $48,000+ in revenue

Nicole Culver - Running successful ads directly to private podcasts

Andrea Crowder - Scaling from $400K to $1.8M with an audio-first business model

Mariah Coz - Reimagining program delivery by replacing coaching calls with a Q&A private podcast feed

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What if your podcast could do more than inform—what if it could transform?

In this episode of Launch Your Private Podcast, we explore the groundbreaking potential of private podcasting with Michelle Grosser, a Nervous System and Somatics Coach who made a bold leap from her high-stress career as a trial attorney to empowering women through innovative online coaching. Discover how Michelle uses private podcasts as a powerful lead magnet to attract and nurture her ideal clients while guiding women to overcome anxiety, overwhelm, and burnout.

Timestamps:

[0:00] Introduction to the episode and Michelle's journey from trial attorney to Nervous System and Somatics Coach.

[4:16] Creating a lead magnet through a private podcast and its simplicity in setup.

[7:01] Using private podcasts to teach, nurture, and prepare leads for conversion.

[8:18] Results and insights from almost 3,000 private podcast listeners.

[10:22] The intimate connection audio creates compared to other lead magnets.

[11:15] Why audio habits make private podcasts an ideal marketing tool.

[14:55] Balancing motherhood, homeschooling, and private podcasting for business growth.

[16:02] Feedback from private podcast listeners and its role in client engagement.

[19:07] Exploring Q&A sessions in private podcasts as a tool for engagement.

[23:44] Delivering meditations and somatic playlists via private podcasts.

[27:14] Organizing content by themes like anxiety and overwhelm for targeted impact.

[32:02] Final thoughts on private podcasts as a transformative tool for audience engagement.

Links mentioned:

www.instagram.com/itsmichellegrosser

Free Private Podcast "Heal Your Burnout" - www.michellegrosser.com/burnout

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Think private podcasting is just for better engagement? Think again.

In this episode of Launch Your Private Podcast, we’re joined by the inspiring Iona Holloway, creator of the Brave One Method and founder of The Brave Thing. Iona reveals how private podcasting is reshaping her book-writing process and connecting with her audience in groundbreaking ways.

Timestamps:

[0:00] Introduction to the episode and insights into Iona Holloway’s use of private podcasting.

[2:50] Iona’s background, creation of the Brave One Method, and founding of The Brave Thing.

[6:45] Turning audio into a book outline: Iona explains how she structures her writing process using podcasts.

[9:33] Strategic tips for authors on using private podcasts to develop book content.

[12:07] Iona’s personal journey of overcoming challenges and how it shaped her professional methods.

[15:25] Discussing the unique benefits of private podcasting for enhancing reader experiences through audio.

[20:39] Iona discusses how private podcasts enhance traditional reading experiences with immersive audio content like breathwork and visualization exercises.

[25:10] Iona shares actionable tips for authors and creators on integrating audio into their creative and professional workflows.

[35:02] Iona's final thoughts on the power of private podcasting.

[40:15] Encouraging listeners to subscribe and teasing upcoming content to keep the audience engaged.

[48:29] Iona provides listeners with links to additional materials and exclusive offers related to the episode’s theme.

Links mentioned:

How To Outline Your Future Bestseller: https://ionaholloway.myflodesk.com/bookoutline

How To Book Your First 4-Figure Speaking Gig: https://ionaholloway.myflodesk.com/booked

Read Iona's book: https://www.bravething.co/ghost

Iona's website: https://www.bravething.co/

Instagram: https://www.instagram.com/ionaholloway/

LinkedIn: https://www.linkedin.com/in/ionaholloway

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What if your next big business breakthrough came from speaking directly into your audience's ears—literally?

Today’s guest, Amanda Karlstad, a high-level master business coach and an early adopter of private podcasts, is here to show you how. With over three years of hands-on experience in the private podcasting space, Amanda shares how she turned this innovative medium into a million-dollar funnel.

Timestamps:

[0:00] Introduction to the episode and how Amanda discovered private podcasts and her initial inspiration.

[4:07] Transitioning from public podcasting to private podcasts as a lead generation tool.

[5:41] The creation of Amanda's private podcast funnel and her strategic approach.

[14:02] The role of private podcasts in building authentic connections with the audience.

[19:06] Discussion on the successful conversion rates of her private podcast funnel.

[24:21] The power of private podcasts in scaling a coaching business.

[26:52] Amanda shares her thoughts on creating future private podcast projects.

[29:14] The idea of combining private podcasts with newsletters for added value.

[31:45] Amanda explains the benefits of private podcasts for intimate and real connections.

[33:28] Amanda discusses the alignment of private podcasts with authentic marketing.

[35:56] Reflections on market trends and the evolution of private podcasting.

[38:15] The importance of meeting audiences where they are with accessible content.

[40:38] Amanda concludes with her thoughts on the transformational power of private podcasts.

[43:12] Closing remarks and Amanda’s private podcast title suggestion, "The Real, Real."

[50:00] The discussion wraps up with a look forward to the future possibilities in private podcasting.

Links mentioned:

The Million Dollar Coach Business Podcast (my public podcast)

@amandakarlstadcoaching (Instagram)

Amanda Karlstad (YouTube)

https://amandakarlstadcoaching.com/3-vital-shifts-private-podcast-series-opt-in-2/

Website: https://amandakarlstadcoaching.com

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Black Friday 2024 is here! https://click.helloaudio.fm/bf

Curious about creating educational content that truly supports neurodivergent entrepreneurs?

In this episode, we sit down with Claire Paniccia, a business coach and the innovative mind behind the Neurodiverse Entrepreneur Summit and Brain Friendly Business coaching program. Claire dives into her journey of discovering private podcasts and reveals how she has successfully woven this medium into her coaching to serve her clients in a more impactful way.

Timestamps:

[0:00] Introduction to the episode and the impact of private podcasts in education for Claire Paniccia's neurodivergent entrepreneurs

[3:22] Claire explains the challenges neurodivergent learners face with traditional video-based learning formats

[6:03] The shift to offering accessible private podcast versions of course content

[7:21] Feedback from Claire’s audience about the accessibility of private podcasts

[9:36] Claire details the structure of her annual Neurodiverse Entrepreneur Summit

[13:38] Expiring content format for private podcasts to enhance event exclusivity

[16:38] Summarizing data analysis and the effect of extended timers on sales conversions

[20:05] The importance of community for neurodivergent entrepreneurs and summit success

[22:30] Claire shares her approach to repeat summits and tracking key data points

[23:45] Experimenting with content structure in private podcasts to improve attendee experience

[27:18] Discussing private podcasts as an alternative to traditional public podcasts

[33:22] Claire explains why podcasting works for ADHD and autistic brains needing higher stimulation

[35:56] Exploring the concept of learning preferences versus learning styles for ADHD brains

[37:08] Final thoughts on how private podcasts increase content accessibility and engagement

Links mentioned:

https://www.instagram.com/claire.paniccia/

https://clairepaniccia.com

https://neurodiverseentrepreneursummit.com

https://clairepaniccia.com/neurospicy

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Black Friday 2024 is here! https://click.helloaudio.fm/bf

Today, we're thrilled to have Andrea Crowder back with us—our first-ever repeat guest and a true trailblazer in the world of audio.

Andrea, the visionary behind More Alive, is breaking new ground with her approach to audio content, making it easier than ever for entrepreneurs and learners to get inspired on the go. In this episode, she pulls back the curtain on her latest venture: an audio-only membership that’s transforming access to motivational coaching and business insights.

Timestamps:

[0:00] Introduction to the episode and Andrea Crowder’s journey into adopting an audio-first approach to business.

[2:43] Andrea reflects on how her business has evolved over the past year, with audio playing a central role in her content strategy.

[7:15] Introducing the 'Legends' audio-only membership: Andrea explains its concept, launch process, structure, and how subscribers are engaging with it.

[13:04] The simplicity of recording tools: Andrea discusses how easy-to-use tools have enhanced her content delivery and streamlined business operations.

[19:35] Inside 'Legends': Andrea breaks down the membership details, content schedule, and how community interaction keeps it thriving.

[26:00] Andrea gets personal, sharing stories that bring her content themes to life and highlight the authenticity of audio.

[30:03] How shared experiences and values are building a strong community within 'Legends.'

[35:31] Andrea offers insights on how she stays motivated and creative while consistently producing engaging content for 'Legends.'

[40:12] Exploring the scalability of audio: Andrea shares how audio content can transform business models and deepen customer relationships.

[45:47] Andrea wraps up with a funny and relatable story from her dating life, showcasing the human touch that makes her content so engaging.

Links mentioned:

https://www.instagram.com/love_andreacrowder/

https://unruley.andreacrowder.com/legend-in-the-making-membership/

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How do you tailor your educational approach to meet the unique needs of your clients?

In this episode, we chat with Dr. Tekesia Jackson Rudd, a clinical psychologist and therapist business coach who has brilliantly woven private podcasts into her coaching programs. Dr. TK shares her journey of discovering the potential of private audio content and how she has successfully implemented it to serve her clients better.

Timestamps:

[0:00] Introduction to the episode with Dr. Tekesia Jackson Rudd, discussing the integration of private podcasts into her coaching programs.

[2:59] Overview of Dr. TK's business structure and the different ways private podcasts are utilized in Dr. TK's business, including boot camps and community building.

[5:53] Dr. TK elaborates on the personal benefits of private podcasts for self-affirmation and motivation.

[9:00] Introduction to the 'Coaching Companion' program and its origins.

[11:00] Explanation of the drip content strategy and its effectiveness in educational engagement.

[13:00] Dr. TK discusses the importance of giving oneself grace in learning and development.

[16:00] Impact of audio feedback in educational settings and its role in enhancing student success rates.

[19:26] Dr. TK's experience with handling client accountability and participation in her courses.

[24:00] Discussion on the potential of private podcasts to provide personalized and impactful learning experiences.

[29:12] Addressing the challenges faced by therapists in managing professional and personal responsibilities.

[33:00] Utilization of audio for flexible learning in Dr. TK's coaching programs, accommodating various life situations of clients.

[37:00] Dr. TK reflects on her clients' unique needs and how her educational approach is tailored to meet those needs.

[39:29] Discussion on the potential of Evergreen content and its strategic implementation in business models.

[45:10] Final thoughts on the use of private podcasts in education and their broader implications for professional development.

Links mentioned:

https://youtube.com/c/DoctorTK

https://www.instagram.com/doctortkpsych?igsh=MmVlMjlkMTBhMg%3D%3D&utm_source=qr

Highly qualified podcast feed: Https://branding-4-abundance.mykajabi.com/highly-qualified

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Looking for creative ways to enhance your course offerings and improve student engagement?

In today's episode, we’re joined by Tammie Bennett, a mental performance coach for athletes and creators, who shares how she integrated private podcasting into her business. Tammie explains how moving from traditional course call replays to private podcasts solved accessibility issues and significantly boosted student engagement and retention.

Timestamps:

[0:00] Introduction to the episode with Tammie Bennett discussing the integration of private podcasts into her coaching business.

[3:08] Tammie explains how she was introduced to private podcasts and the decision to implement them in her group program.

[5:00] Discussion on the advantages of using private podcasts over traditional call replays for group sessions.

[7:41] Feedback from clients about the use of private podcasts in Tammie’s coaching program, emphasizing increased accessibility and engagement.

[10:22] The importance of audio content in coaching, particularly how it supports ongoing mindset work through its intimacy and repeatability.

[17:09] Tammie shares additional strategies to maximize the impact of private podcasts for enhancing client engagement and business growth.

[20:59] Examination of the analytics from private podcast listenership, demonstrating how data informs content improvements and adjustments.

[23:38] Success stories from clients who have benefited significantly from the convenience and accessibility of the private podcast format.

[24:55] Future considerations for private podcast content development, including potential topics and strategic uses within Tammie’s coaching business.

[27:58] Closing discussion on how listeners can start implementing private podcasts in their businesses, featuring practical tips from Tammie’s experience.

Links mentioned:

Instagram https://instagram.com/showupsociety

Website https://showupsociety.com

Get my free guide to getting unstuck https://showupsociety.ck.page/85b3bb2f8a

Tammie bennett - mindset coach for athletes and creatives schedule a consultation call here to see if we are a good fit for 1:1 coaching. 

Join THE SHOW UP SOCIETY - a supportive community to help overthinkers and perfectionists get more of their work into the world. 

or check out my podcast for tiny doable tips to help you show up for you.

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Dreaming of a simpler way to generate leads and streamline your processes?

Today, we have a special guest, Steph Blake, the founder and CEO of the Simple Business School Membership and Simple Business Suite. Steph shares her revolutionary approach to lead generation using private podcasts—a method that not only simplifies business operations but ensures a direct path to revenue.

Join us as we dive deep into the world of private podcasting with insights that could change the way you approach your business strategy.

Timestamps:

[0:00] Introduction to the episode and Steph Blake's innovative approach to private podcasts for business simplification.  

[5:01] The transformation from a public podcast to a private one to directly generate revenue.  

[8:38] Utilizing a weekly newsletter and social media to promote the podcast episodes.  

[10:44] Addressing the exclusivity and monetization of a private podcast versus a public format.  

[12:48] Implementation of donations as part of the podcast strategy to allow listeners to contribute financially.  

[15:35] The dual advantage of interviews in a private podcast setting and using them as a lead gen tool.  

[17:14] Affiliate marketing integration to compensate guests and encourage promotions.  

[21:00] Flexibility in scheduling podcast recordings to align with guest availability.  

[24:07] Utilizing detailed listener data to tailor content and improve guest selection.  

[26:28] Discussing the evergreen nature of the content and strategic reusability of podcast episodes.  

[28:20] Incorporating private podcasting strategies into business coaching and curriculum.  

[34:29] Potential new projects and the ongoing impact of private podcasting in business.  

Links mentioned:

Facebook: ​https://www.facebook.com/thestephblake

Instagram: ​https://www.instagram.com/theblakecollective

YouTube: https://www.youtube.com/@theblakecollective

Simple Business Show - https://simplebizshow.com/

Simple Business School™ - http://simplebizschool.com/

Simple Business Suite™ - https://simplebizsuite.com/

Simple Private Podcast Funnel: https://simplebizshop.com/products/simple-private-podcast-funnel 

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