Lauryn Bosstick turned The Skinny Confidential into more than just a brand. She built a deeply invested community. That connection has fueled product launches, new ventures like Dear Media, and cultivated long-term brand loyalty. In this episode, she breaks down how she tells a brand story, gets her audience excited to buy in, and sets healthy boundaries without losing trust. If you're trying to grow a business around a loyal following, she’s your guide.

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