Everybody hates those merciless sales emails that fill up your already packed inbox, but marketing via emails and phone calls is an important part of bringing clients through the door. As the owner of a legal business, what’s the best way to balance selling your services and being a lawyer? In this episode of The Un-Billable Hour, host Chris Anderson talks to Michael Chasin about what lawyers should be doing to turn leads into clients. They discuss how important it is to create internal processes to handle incoming clients and provide them with the best legal experience possible in order to keep them coming back.

Michael Chasin is CEO of Lexicata, a CRM and client intake software designed to help law firms and lawyers increase client satisfaction.

Special thanks to our sponsors, Answer1, Solo Practice University, and Scorpion.