The purpose of your marketing is to nurture relationships with your audience – from first discovering you, right through to buying from you.

You know your marketing is working when people come into your world and follow your intended customer journey – they find you, connect with you, begin to trust you, and then buy from you.

One of the best ways to get these dream clients to this point is to create different pathways for them.

Because, as you know, everyone follows their own unique customer journey – so it’s up to you to meet them where they’re at, and give them the information they need to make their decision.

You want your dream clients to move towards this decision, and that’s why your free stuff is so important. Your email list, your lead magnets, and your free masterclasses and workshops – all key players in your customer journey.

So how can you get people to move and sign up for your free stuff?

Good news, wizard – that’s exactly what I’m going to tell you in today’s episode of the How I Do Content Podcast.

The best bit is that this is actually a process you can go through every time you create any new free stuff in your business so you can make sure people sign up and are moving through your customer journey as intended! 

So let’s dive straight in!

Want more?

• Sign up for the Biz Wizard Intensive at https://thesocialbolt.thrivecart.com/biz-wizard-intensive/ 
• Download the 6-figure Marketing Audit for FREE at http://www.thesocialbolt.com.au/marketing-audit 
• Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt 
• Find out more at https://www.thesocialbolt.com.au 

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