If sending a weekly newsletter feels like a chore, this episode will change that. Liz Wilcox — the Fresh Princess of Email Marketing — shares a simple mindset shift and framework to make writing your weekly emails faster, easier, and more fun. Instead of trying to be the "sage on the stage," Liz encourages you to become the "guide on the side" — a relatable, friendly voice who connects with your readers like friends, not followers.

Episode Highlights

• A real moment of imperfection: Liz starts the episode by coughing on mic — proving that you can be authentic and still run a thriving business.

• A question from her Ask Me Anything April series: "Do I really need to send a weekly newsletter?"

• Liz's rule of thumb: if you're an online entrepreneur, blogger, e-commerce seller, or content creator — email will always help you grow faster.

• The real reason newsletters feel daunting: pressure to be perfect — with formatting, design, and "expert-level" tips every week.

• The reframe: stop trying to be the sage on the stage and start being the guide on the side.

• Social media is performative; email is personal. Your inbox is where you can truly be yourself without performing for an algorithm.

• The 20-Minute Newsletter Framework:

  1. Greeting – A friendly hello (e.g., "Hey, Liz!").

  2. Personal update – Two to three sentences about something real: a new project, a broken fridge, or stepping in dog poop.

  3. Segue – Use a simple transition like "Anyway…" to connect your story to your content.

  4. Main content – Share your tips, new post, or offer.

  5. Exit – Wrap it up quickly. "Bada bing, bada boom. Okay, bye. Love you, bye."

• Why personal updates matter: relatability connects more deeply than expertise.

• A reminder that Liz's 20-Minute Newsletter training and $9/month membership both include templates to make this process even easier.

Key Takeaways

• You don't have to be perfect: Email is about connection, not presentation.

• Guide, don't preach: Your subscribers want a friend, not a guru.

• Relatability converts: Real stories and humor make your emails memorable.

• Keep it simple: A quick framework helps you stay consistent without burnout.

• Done is better than dazzling: The goal is to show up — not show off.

Links and Resources

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM