The On-Demand Industry just pulled in $10 billion in venture capital because big business knows we're driven by convenience. You're hard-wired to make the easiest decision possible - to take the path of least resistance. So, we have a decision to make. Do we construct our lives to make big goals more convenient, or do we suck it up and do the hard work to achieve our greatest goals? Both! Listen in as Kori and Joe begin a series to help you layer in the best methods to address convenience, and how that can actually help you win in the face adversity!

00:17 Intro

02:15 "Is this convenient enough that I will stick with it?"

04:45 Point-of-purchase displays

05:45 The findings of Cornell researcher Brian Wansink

06:15 Brain choices - 2 examples

08:10 It takes work to not make easy decisions

08:40 The "On Demand" category of venture capitalists

09:30 What the best things in life often take

11:22 What is required to get stronger

11:45 The most important things require hard choices

12:45 Initial pain/resistance is temporary

Thanks for visiting! Kori Propst, PhD, and Joe Klemczewski, PhD, merge their voices to create life-enhancing conversations and content you can use every day. Kori is the Vice President and Wellness Director of The Diet Doc, LLC—a health and weight-loss licensing company founded by Joe more than 20 years ago. Together, Joe and Kori help hundreds of Diet Doc Program Owners build industry-leading nutrition coaching platforms around the world. Now they’re bringing their talent to a daily podcast where nothing is off limits. Motivation, nutrition, weight loss, career, relationships, fitness entrepreneurship, and even guest interviews and features will be dissected and categorized for convenient listening or viewing. What happens when you mix 30 years of psychology, nutrition, physiology, social anthropology, and even literary journalism education with 40 years of business-building experience and almost 90 years (should I say that?) of combined real life? Let’s find out!

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