Clients who hire trainers, coaches, or consultants today have more choices than ever. Kyle Frank, owner of The Diet Doc Eau Claire, Wisconsin, chats with Joe about trends and results. What are people looking for today? How has marketing messaging and options pushed culture? Listen in to find out who is succeeding and how!

00.17 Intro

01:25 What are people’s current goals?

02:45 Are clients looking for weight loss or getting in shape?

03:30 Bridging the gap between fitness and weight loss

05:00 Sustained success when weight-loss includes exercise?

06:20 Advantages of group fitness vs. personal training

09:00 Kyle’s approach to a new client

10:25 Benefits of community in fitness classes

11:20 Kyle’s ideal facility

13:10 Contact Kyle: [email protected]

https://www.facebook.com/thedietdocec/

13:35 Spartan races: https://www.spartan.com/en/the-race

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