LifePilot: Be the CEO of your life with Natalie Sisson

Scaling you and your revenue, without scaling the amount of work you do is the power of online courses, and the ultimate dream for most entrepreneurs. 

You get to teach what you know and love, make an impact in lots of people’s lives, while earning an income that isn’t 100% reliant on you showing up live and doing the work.

Picture yourself sitting in any location your heart desires, sipping on whatever drink you fancy, while your business makes money for you-pretty cool, right?

Now you might be thinking that everyone and their dog are launching an online course right now, but the good news is that there’s always room for you.

You have something to teach, that others will find valuable, and pay you for. The reason is that the style in which you teach it and the experience bring is unique to YOU. That’s what sets you apart.

There’s frankly no better time to be teaching these skills that people want to learn through your own online course.

Why? According to research from Forbes, the e-learning market is expected to reach a value of 325 billion by 2025.

That’s triple the growth from 2015. Triple!

Why is that? People are learning like never before. Their lives and careers depend on it. 

They’re flocking to learning online so they can remain relevant in the future of work. They’re reskilling, upskilling, and growing.  

Add to that this pandemic and massive changes and disruptions in our lives, forcing many of us to do everything from home, more people are turning to ALL things online.

This is your time to produce and launch your online course, and today I am going to share with you three reasons to launch your online course.

In this episode, we are talking about:

• Why I built my business model around digital product and online courses
• How I launched my first profitable course
• Why being uniquely you is the value that others will pay you for 
• How resonance will attract your ideal audience
• What is means to be a Leading Learner

Podcast Resources and Links:

Blog: Podia vs. Teachable Review: Which Online Course Platform is Best For You?

Tune into: Episode 70: How to Nail Your Niche

Come join my Launch Your Damn Course Accelerator starting 7th September.

Ready to earn more income and a bigger impact? Check out my $10K club.

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How would you like to take your business to the next level by getting the media attention your business deserves?

As an entrepreneur you have a unique story to tell and when you can get that story published and featured in the media, your audience will grow and your sales will accelerate.

What if I told you it was much easier than you think to get published in major media? We’re talking big names like Forbes, Entrepreneur, GQ, and more...

If you’re thinking; “Yes please!” Then this week’s podcast episode is for you.

This week’s guest on the Untapped Podcast is Stephanie Lee; she is a writer, storyteller, and media strategist dedicated to helping you share your stories and ideas with the world.

Stephanie lived the digital nomad life for 3 years, writing her way around the globe. She quickly started getting published in places like Lifehacker, New York Magazine, and GQ. That’s when she discovered the online business world of creators and coaches with big ideas but without the tools to get published.

Now, she helps entrepreneurs make an impact through their own unique stories. Stephanie knows that the world needs to hear your story, and by getting published you can reach the wide corners of the internet. She’s helped her clients get media coverage in 20+ major publications by tapping into their authentic self and sharing them with the world.

Ready to get the media attention and visibility your business deserves?

In this episode you’ll uncover: 

• Steph's journey from being a digital nomad for 3 years, writing articles and teaching others to get published outside of their blog
• How she uses press to grow her clients' businesses.
• Why most entrepreneurs don't understand the power of media to help grow their profits (while still being authentically you)
• How to come up with ideas that editors love (so that you can get published beyond your blog and be authentically you)

Podcast Resources and Links:

Want to learn how to get published? Get Stephanie’s word-for-word pitch to GQ at stephanielee.me/bonus

Want to connect with Stephanie? You can find her here: stephanielee.me

Tune in to learn How to perfect your media pitch strategy with Christina Nicholson

Listen to my interview with Christina on how to grow from a blogger to a brand.

Ready to earn $10K a month and earn more income and a bigger impact? Check out my $10K Club.

Hosted on Acast. See acast.com/privacy for more information.

Have you ever wanted to change an industry that you love from the inside out?

Do you want to be the change that you want to see in the world? But you're wondering where to start?

And are you thinking about how can you make a name for yourself, doing something that you love, and creating a real positive impact in the world while earning a great income from it?

Then look no further than the shining example of Ren Navarro, who in early 2018 organically created her consulting company Beer Diversity, which strives to educate, enlighten and make beer more approachable for a more diverse audience.

She'd been involved in the beer industry for seven and a half years as a sales representative for renowned and award-winning breweries, and she started having conversations about diversity and inclusion. 

Working constantly as the face of breweries within her respective sales regions, Ren began by speaking frequently at workshops, conferences, and giving talks informing and entertaining people through her love of beer.

Strike forward to today and she's become one of Canada's experts when it comes to diversity and inclusion in the alcohol industry.

Ren is on the front-lines to initiate change both in and out of the industry. Additionally, using her perspective as a queer black woman within the industry, she has talked extensively about diversity in craft beer as the sole Canadian panelist at the 2019 Craft Brewers Conference in Denver, CO along with constant appearances in various forms of media, from podcasts, television and radio shows to newspapers.

She's a great example of taking her sweetspot and monetising it in a way that felt aligned, authentic and as a force for good.

In This Episode You’ll Learn:

• How Ren took her experience, knowledge and skills to organically create a thriving consulting business
• Why choosing a specific niche early on is so important for standing out
• How she's educating craft brewers on how to bring more diversity and inclusion into their businesses.
• How to position yourself to get people to know you and really create a name for yourself. 

Podcast Resources and Links:

• Check out Ren's website www.beer-diversity.com
• Listen in to my podcast on my commitment to equity, diversity and anti-racism
• Ready to earn $10K a month and earn more income and a bigger impact? Check out my $10K Club

Hosted on Acast. See acast.com/privacy for more information.

Do you believe that you can build your dream team, one that cares as much about your business as you do?

And that maybe just maybe you can hire people who do the things that you think you do best, better than you? 

It's been a goal of mine for several years to build my dream team. 

You know the type of high-performing, high trust team that will help me on my aim to build a million dollar revenue business by the end of 2023.

Yet the biggest mindset shift for me to do this, has been to get out of the way, and relinquish control, surrender to trusting people I bring into my business and their skills.

I'm pretty sure I'm not the only entrepreneur who struggles with letting go, and handing your baby over!

The other thing you need to know, before you start hiring team members, is your best return on investment and your superpowers. 

Ask yourself:

• What do I do best, that only I can do?
• What can I give up and delegate?
• What needs to change in order to scale?
• Do I need these people in-house or can I outsource

I've been hiring people since 2012 and I can tell you, it's been a journey. I've had over 40 contractors and freelancers in that time, perhaps more. 

Sometimes I've hired the best people, and sometimes I've made big mistakes - hiring too fast, and failing to fire fast too.

But I'm always learning the lesson, improving my processes, on-boarding, systems and communications. And this year, I'm really being more intentional with how I go about building my dream team.

So I'm sharing it ALL on this podcast episode, and letting you in on my thoughts for how you can go about building your dream team, without the drama and headaches, and instead, from a place of certainty and flow.

In This Episode You’ll Learn:

• Why you need to start with focusing on the goals of the business
• Which tasks you can delegate first to find your feet in handing over
• The power of using a Dream Team chart to fill your gaps
• Who should ideally hire first, and where to find your team

Podcast Resources and Links:

• Download my free Four Lists to Freedom to work out what you can delegate first
• Check out Upwork for access to 1 Million plus talented freelancers
• Writing a book? Consider Reedsy for hiring specific freelancers with expertise in book design, editing etc.
• Ready to earn $10K a month and earn more income and a bigger impact? Check out my $10K Club.

Hosted on Acast. See acast.com/privacy for more information.

Are you a budding female entrepreneur who’s just so excited to build your business, live your best life and make an impact in the world?

Or perhaps, you’re an aspiring girl boss, ready to take that leap and follow your lifelong dream of finally starting your own company?

If either of these resonate with you, then this podcast episode is for you!

Meet my friend Gina DeVee, a globetrotting entrepreneur who has founded a multi-million dollar lifestyle brand called ‘Divine Living’.

But before her massive success as an entrepreneur, author, speaker and success coach, she was a struggling psychotherapist (who lived at home with her parents) who took the leap of faith to go after her life’s biggest desires.

Since then, she has found her calling to help self-employed women to do the same, to connect to their spirituality, start their businesses, grow their wealth, and live their best lives. 

Here, we want you to listen to your own voice and to follow that voice, the same way Gina and I did when we started our own businesses. 

And lastly, we want you to have that courage to be unapologetically bold and ambitious to explore your possibilities and to live the life you’ve always wanted. 

If you’re ready to begin your girl boss journey and transform your life, then dive right in!

In This Episode You’ll Learn:

• How to be in alliance with your own potential, capabilities, mission, and power to live your life to the fullest 
• How to get out of the comparison trap
• How to transform your money story 
• How to grow your wealth consciousness

Podcast Resources and Links:

• Learn more about Gina
• Get a copy of her book, The Audacity to be Queen 
• Sign up at Gina’s free companion course 
• Ready to earn $10K a month and earn more income and a bigger impact? Check out my $10K Club.

Hosted on Acast. See acast.com/privacy for more information.

Imposter syndrome is real. It's alive and kicking and left unchecked, it can be seriously debilitating to your hopes and dreams. So what is it and how do you overcome imposter syndrome and kick it to the curb?

You might have experienced imposter syndrome yourself. Do any of these scenarios sound familiar?

One minute you're totally in flow, on top of the world and so proud of that epic blog post you just wrote, and the next minute you're like 'what if they find out I'm a fraud and I don't actually know what I'm talking about?'

You've been invited to speak at a big event on the topic you're passionate about, you're all set to take the stage and suddenly you think you to yourself: 'Oh my god, I can't do this, who am I think I can pull this off. I don't even know what I'm talking about?!'

Or even better, you're deep into writing your first book, the one the publisher you landed can't wait to publish. Then suddenly you get paralysed by what other people might think of you. You're worried they'll find out that you're not even really a writer, which makes you a fraud right? 

And just like that, your self-confidence goes down the drain, and you stop what you're doing and quit. 

Lady, you are not alone. 

I've had more bouts of imposter syndrome in the last 3 months than in the last three years. And do you know why?

If you don't overcome imposter syndrome, it continues to rear it's ugly head most often, when you're on the edge of growth. When you're stepping into unchartered territory and into your biggest, boldest and most beautiful version of yourself and your work!

I've come to see imposter syndrome as a clear sign that I'm doing the right things, that I'm doing the work that will make a real impact, and that I'm more than ready for the next stage, even if I don't feel like it.

You are not alone, and it's entirely natural to get a case of the imposter syndrome, which isn't a medial issue by the way, it can just feel like you need some serious treatment. 

That's why I brought in the wonderful Tara Wagner, to talk about what these feelings you're having really are, and how you can overcome imposter syndrome and realize your full potential. 

Tara Wagner is a Belief Breakthrough Coach and for the last 10 years, she's been passionate about helping entrepreneurs understand and deal with the imposter syndrome so that they can get their heads, hearts, and habits straight so they can reach their goals and become their best version of themselves. 

In this episode, Tara and I are both here to help you stop these limiting thoughts, beliefs and feelings from holding you back, so that you can instead feel confident and driven to achieve your dreams.

If you’re ready, let’s dive in!

In This Episode You’ll Learn:

• How to identify indicators of imposter syndrome and kick it to the curb
• How to embrace the boss lady that you are
• The step-by-step process of breaking down and unlearning bad habits
• How to turn your daily habits into success
• How to sharpen your focus and finish projects on time

Podcast Resources and Links:

• Learn more about Tara Wagner
• Join Tara's Masterclass for the eight steps to start seriously overcoming imposter syndrome (use the code 'untapped' for 50% off!)
• Ready to earn $10K a month and make more income and a bigger impact? Check out my $10K Club.

Hosted on Acast. See acast.com/privacy for more information.

Do you believe that you are the true CEO of your own business?

In fact, do you believe that you are the CEO of your own life?

Are you working like crazy and adopting the 'more is more' mentality, leaving you to feel exhausted and overwhelmed?

Reality check: the more you find yourself spending countless hours working, the less time you'll have for yourself or your loved ones, and the more quickly you'll burnout.

But what if I tell you that you can actually have the freedom to grow your business and your income, all while living your best life spending more time with your family and uplifting others?

The secret is not just about working more hours every day, it’s about understanding which of those hours that you are putting into your business are actually driving the results.

Enter Racheal Cook, an award-winning business strategist, coach, and best-selling author who is on a mission to end the poverty mindset by helping you build impressively profitable businesses, through strategies and systems that give you the power to work less and live more.

And just like me, she is passionate about empowering savvy and soulful women in business to realize their full potential by simply shifting their mindset, focus, and energy on the tasks that truly matter. 

So if you want to learn how to focus on the $10,000 an hour tasks that drive 80% of your results from just 20% of your efforts, then dive right in because this is the episode for you!

In This Episode You’ll Learn:

• How to design a predictably profitable and sustainable business
• How to define and implement a process that creates a baseline revenue
• What strategy and systems you can use to grow your business 
• How to focus on the $10,000 an hour tasks
• How to end the poverty mindset and fast-track your growth 

Podcast Resources and Links:

Learn more about Racheal Cook 

Connect with Racheal Cook

Join the CEO Collective with Racheal Cook

Ready to earn $10K a month and make more income and a bigger impact? Check out my $10K Club.

Hosted on Acast. See acast.com/privacy for more information.

If you've ever tried it, crafting the perfect media pitch to get your business real exposure can be both exhausting and overwhelming, right?

You might find yourself spending countless hours curating perfect emails, or researching the right contacts, only to never hear back from them.

In the early years of building my business, I hustled a lot to get my emails in front of the right people and land media interviews or writeups with some big names. 

Although it worked in the long run, I knew there must be a better way, or perhaps a better strategy to a perfect media pitch that landed me the right gigs.

And often landing your email in the right inbox, is simply not enough. If the pitch doesn't resonate, you're unlikely to hear back.

Enter Christina Nicholson, this week’s podcast guest, to the rescue! She's the powerhouse behind Media Maven, and went from award-winning journalist, to professional PR freelancer and now owner of her multi-million dollar PR agency.

Christina has successfully pitched her clients to some top players in the media industry including Forbes, Fast Company, the Huffington Post and Time.

If you're ready for some big-time exposure for your business, and to turn your publicity into profit, then this is the episode for you!

In This Episode You’ll Learn:

• How to create the perfect media pitch strategy
• How to use your story for a pitch that lands
• How to land ideal PR opportunities to get you in front of the right audience
• How to send an email that won’t get ignored
• How to leverage your media exposure

Podcast resources and Links:

Learn more about Christina and check out her website, Media Maven

Listen in to Christina's podcast 

Ready to earn $10K a month and make a bigger impact and income? Check out my $10K Club.

Hosted on Acast. See acast.com/privacy for more information.

Have you found yourself freezing up when being asked what it is you really do in your business?

You're feeling tense, and unsure how to answer, because how do you put into words what your business or your brand is all about?

You know your brand logo, your brand colours and even what you do in your business, but how do you articulate this to your ideal audience?

You're not alone.

Branding is the thing that I think has become so overcomplicated, almost mysterious for people, especially when you're starting out in business.

Speaking from my own experience, it's not easy to build out an incredible brand that also gives you longevity. 

Enter this week’s podcast guest, a dear friend of mine Karley Cunningham, the creator, owner and visionary behind the Big, Bold Brand.

Karley lives and breathes helping consultants, coaches, entrepreneurs and organizations to bring their brands to life, and how ultimately to build the business that they absolutely want.

We dive into Karley's awesome 10 step framework, which acts as an audit to help you see which pieces of your brand you have got together, and which are completely missing!

If you're ready to start getting clear with your brand identity and to start attracting your ideal clients, then this is the episode for you!

In This Episode You’ll Learn:

• How to get clearer on your brand identity
• How to ensure your brand stands out in a sea of sameness
• How to bring your brand to life
• How to build your business to attract your ideal clients

Podcast resources and Links:

• Find out more about Karley Cunningham and visit her website Big, Bold Brand.
• Grab Karley's Brand Checklist
• Liked what you heard about the 10K Club? Apply now!

Hosted on Acast. See acast.com/privacy for more information.

These last couple of weeks have left me reeling if I'm totally honest. 

I feel like I just woke up after a lifelong slumber afforded to me thanks to my white privilege, and that my ignorance around #blacklivesmatter and anti-racism is unforgivable.

I feel things deeply and I am especially saddened that my actions, or lack of, deeply hurt and offend people, which they did by me not using my platform appropriately at all, in the last few weeks, but realistically the entire time I've had one.

So I'm doing what I know I can do well right now, being a student of life, being open to learning and educating myself on how having white privilege, white exceptionalism, white apathy, white fragility to name a few, has benefited me greatly in my life.

This work is beyond necessary, especially as an entrepreneur, a coach and one with a platform and a voice to be able to create real change in this world. And to be able to dismantle the systemic racism that has existed for centuries for Black, Indigenous, and People of Colour (BIPOC).

If you're a white person who, like me, has been feeling uncomfortable, scared, apathetic, confused, hurt, in shock, surprised, pissed off, guilty, ashamed - basically all the feels, I get it.

I urge you to read Me and White Supremacy book by Layla Saad and do the journaling prompts - this is helping me to truly understand and learn and deal with all of those feelings.

This will open your eyes and help you realise that this is part of unpacking your white privilege. In the meantime, you can listen in as I share some emerging learnings, thoughts and awakenings I'm having on my commitment to equity, diversity and anti-racism.

I am sitting in so much hope of the change that we can see in this world, and the conversations and education that are happening all over the world, so that we can move forward together now, and create the equitable future and change we want to see in the world.

In this Episode You’ll Learn:

• Why my ignorance around #blacklivesmatter has been so hurtful to people I care about
• The education I'm undertaking to be part of the solution, not part of the problem
• What five things I'm starting with changing in my business to create more equity and diversity
• How I am showing up to be an ally as an entrepreneur, business coach, leading learner and friend

Podcast Resources + Useful Links:

Book: Me and White Supremacy: Combat Racism, Change the World, and Become a Good Ancestor by Layla Saad

Book: White Fragility: Why it's so hard for white people to talk about racism by Robin Diangelo

Book: How to Be an Antiracist by Ibram X Kendi

YouTube: Uncomfortable Conversations with a black man and this episode - so open and honest and helpful.

Workshop: Show up and Serve by Trudi LeBron

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