LifePilot: Be the CEO of your life with Natalie Sisson

My friend, after 10 years of being in business what I find so fascinating, is this desire to still understand exactly what my business needs next.​

And you'd think that I'd have it all figured out by the stage, but I'm letting you know that I don't.

In fact, I actually just hired somebody to just sit down for three hours with me and go through my entire business plan, my priorities, what's important to me and what's been working for me.

I literally paid somebody to hold me accountable to talk through this because I knew that all the next steps were there.​

And that's what this week's podcast guest Mike Michalowicz is talking about today, that the biggest challenge we face as entrepreneurs, is actually knowing what our biggest challenge is.​

And as a result, most businesses stay stuck in a pattern of two steps forward and three steps back.​

Mike has built four multiple million-dollar companies and sold two of them one to private equity and another to a fortune 500 all before his 35th birthday​.

But it wasn't an easy ride.

He lost his house once he lost his entire fortune twice. He launched 10, failed businesses and experienced years of depression.​

He's a former small business columnist for The Wall Street Journal, and business makeover specialist on MSNBC, with a mission to eradicate entrepreneurial poverty.

And now he's launched his new book 'Fix This Next' and it is so timely for us entrepreneurs who are probably doing so many of the right things, but we're spinning our wheels or not moving past any 'stuckness' or a certain level of profitability, or goodness in our business.​

I want you to dive right in, and absorb the goodness that Mike is offering because he doesn't often do podcast interviews, and this one doesn't disappoint!

In this Episode You’ll Learn:

• How to understand what your business needs next 
• How to know what your biggest challenge in business really is
• How to transform your business from a cash eating monster to a profit-making machine

Podcast Resources + Useful Links:

Learn more about Mike and visit his website

Get your hands on a copy of his book, Fix This Next

Listen in to my podcast episode 'How to Nail Your Niche' with Tash Corbin

Listen in to my podcast episode 'How to Master the Sales Mindset' with Chris Spurvey

Ready to earn $10K a month and make a bigger impact? Check out my $10K Club.

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Do you want to be doing your business and marketing in a much more heart centred, feminine way?

Are you done with icky sales?

Are you done with not understanding exactly who you serve?

Then it's time to nail your niche.

Why? It can actually be overwhelming and exhausting trying to serve everyone, in fact it often flows into our marketing, leaving our audience just as confused as to whether they are the right fit!

I know, you've probably heard it over and over again, but the true reality is until we start getting clear on who we serve, we aren't able to articulate our value proposition in a tangible way for our audience.

This week's podcast with the lovely Kiwi entrepreneur Tash Corbin, is just what you need to get out of the mindset of saying 'yes' to everyone, and absolutely nail your niche and your marketing.

There is so much goodness to unpack in this episode, as Tash and I dive into how entrepreneurs can find, and nail their niche, and feel empowered to make sales to the right audience!

Tash Corbin is a business and marketing mentor for women, specialising in lean start-up and niching.

Tash has not only been helping women around the world to create businesses and get clients through feminine, aligned strategies, but she is the mastermind behind the annual Heart-Centred Business Conference.

The Heart-Centred Business Conference  is all about business, marketing and mindset for women by women. You'll actually find me there this year (online), sharing the goodness on diversifying your income!

I'm so excited to bring you this episode with such an inspiring, fellow kiwi entrepreneur with valuable insight into what establishing your niche really means, so make sure to tune in!

In This Episode You'll Learn:

• How to find and nail your niche market
• How to center your business around your open-hearted emotional self
• How to feel empowered to make sales in your business
• How to prepare to outsource what you really shouldn't be doing

Podcast resources and Links:

• Get your hands on a ticket to the Heart Centred Virtual Business Conference
• Find out more about Tash Corbin
• Ready to earn $10K a month and make a bigger impact? Check out my $10K Club.

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Have you ever had a less than desirable experience from a sleazy sales rep that left you with a sour taste in your mouth?

For Chris Spurvey, it was when his parents were suckered into buying a $3,000 vacuum (that they couldn't afford) back in the 80's.

That's a lot of money right, and back then probably a good portion of a house deposit.

It's experiences like these, that we hold onto as entrepreneurs that stop us from selling our products and services confidently.

It's what drives us to outsource our sales before anything else, or worse, give away our own stuff for free or for less than it's worth as we don't want to come across to pushy.

We're avoiding sales, but at what cost?

Chris believes this is our biggest mistake as entrepreneurs and often where most businesses fail, because we avoid communicating the value of our products or services with our own clients.

We think somebody else can do it better, when in fact we are the ones with the passion and the drive that started this business in the first place.

I am so excited to have Chris on my podcast this week to bring a fresh perspective on how aligning our mindset can make all the difference to making those damn sales!

After consciously choosing entrepreneurship as a means to create a better life for his family, Chris realized that negative beliefs about sales were holding him back from taking his ventures to the next level.

Chris went to work on himself and found a way to sell that felt right. Chris spearheaded the growth of Plato Consulting to the point it was acquired by one of the largest management consulting firms in the world (KPMG).

In the process, he sold over $300 million in consulting services. Following the acquisition, Chris turned his focus to helping other “non-sales sellers” find a way to grow their revenue in a consistent, stress-free manner.

Now more than ever there is so much to learn from sales masters like Chris so make sure to listen in for a total game changing sales mindset!

In this Episode You’ll Learn:

• Why entrepreneurs are not getting the volume of sales they need and what to do about it
• How aligning your mindset will change the sales game
• What contribution marketing really means for your business
• How writing his book 'It's Time To Sell' was a gamechanger for Chris

Podcast Resources + Useful Links:

Learn more about Chris 

Get your hands on a copy of his book, 'It's Time to Sell"

Want to earn $10K a month and make an impact? Check out my new club and apply.

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Picture this; every day you’re doing what you love, having more time for yourself and being paid more than what you did at your 9-5.

Sounds almost too good to be true, right?

I promise you it’s not.

This week’s podcast is about how as entrepreneurs, we make the move into a space where we have the financial and time freedom we desire.

Instead of being tied up in the day to day operations of our business at the risk of losing our spark, or our passion.

I know what you're thinking, you've heard it all before right?

Well, in this week's podcast my guest, Debbie Arcangeles has survived losing her passion and her why (and ultimately her business), to left without any income at all.

So she's been there, done that and got the badge to show for it.

Naturally she spent time reflecting on her mistakes, and reassessing what she truly valued in life.

Debbie began focussing entirely on projects that brought her joy and aligned with her values.

And then the income came. 

And it kept coming when she diversified those income streams.

Soon after, The Offbeat Life was born, Debbie's podcast that inspires entrepreneurs and digital nomads to monetize their hobbies and diversify their income all while working from anywhere in the world.

Listen in to this episode for the exact steps you need to take, to start bringing in the revenue you truly deserve!

In this Episode You’ll Learn:

• How to turn your hobby into a profitable business
• How to monetize your podcast or blog
• How to land and negotiate brand sponsorships as a creative 
• How to diversify your income streams
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Podcast Resources + Useful Links:

Learn more about Debbie and her podcast, The Offbeat Life

Check out Debbie's Podcast website 

Tune into my episode on 'How To Launch Your Podcast and Why'

Grab my free e-book and audio here for 9 steps to monetising your knowledge

Ready to jump right into diversifying your income? Join me for my free webinar today to learn how to pre-sell your online course

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How often have you reached that point of being monumentally overwhelmed as you scramble to get your online launch of your course or digital product ready?

Do you find yourself having more tasks to do, than there hours in a day, and even found yourself trying to learn a new skillset just to get your online course launched.

Firstly, I want you to know you are definitely not alone.

I actually think it’s a milestone every entrepreneur has to hit - recognising you're not superwoman, before you truly value the ability to outsource what you simply can't handle.

Kind of like hitting rock bottom before you can rise up again.

Tasha Booth found herself in this exact position years ago after starting a part-time Virtual Assistant business, that quickly grew into a full-time business for her.

Before long, she found herself limited by her own abilities and of course, time.

Something that we often sacrifice as entrepreneurs for the sake of an online launch or a new service offering that we go all in on.

But what if I told you this meant you no longer had to be hyper-available? What would it mean to you to have not only your time, but mental headspace and clarity back?

I've brought Tasha in to join me in this podcast episode to tell us exactly how we can avoid this mistake through strategic outsourcing.

For most of us the thought of outsourcing can be terrifying, because our business is our baby. Our heart and soul goes into it and the thought of entrusting a stranger to value it as much as we do can often be the biggest hurdle to overcome before we take the leap.

Yet one of the most under-valued benefits of outsourcing is the return of your ability to be creative and act intentionally through your business - and reclaim your time.

It's what has led Tasha, Founder and CEO of the Launch Guild agency, to build a team of 18 so she could take back her freedom in both her business and in her personal life.

This allows her to not only run her agency, but be a business coach to virtual support professionals and host her podcast ‘How She Did That’.

Tasha is passionate about supporting successful coaches and course creators so they can enjoy stress-free launches while sitting gleefully in their zone of genius. So you definitely want to listen in to her wisdom!

In this Episode You’ll Learn:

• Tasha’s journey to getting paid to be her and monetising her expertise
• What a launch runway is and why it’s important to consider
• The importance of defining roles in a launch before assigning them to people
• The biggest mistakes that Tasha sees new-to-the-launch-space entrepreneurs make
• Best practices for remaining in your own zone of genius during the launch phase

Podcast Resources + Useful Links:

Learn more about Tasha and her agency The Launch Guild

Want a step by step course to help you pre-launch and sell out your online course? Here’s mine!

Learn how to outsource like a Rockstar

Find out how to delegate like a Pro

For more goodness on being pro-active instead of reactive in your business, listen into my previous podcast

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Without even knowing it, deep inside us we all have (in one form or another) trauma. This might sound scary or even untrue for you, right?

I don't mean though, that you necessarily have had a deeply distressing or disturbing experience in life, because for some that's not the case.

Trauma, for each of us looks different. For myself I have always been amazed at strong, brave entrepreneurs that have overcome this huge event in their life, to go on and achieve great success in business and beyond.

But what about those of us who have had relatively 'normal' childhoods, that have also gone on to achieve our own success.

Often without even realising it, those that fit into this category will have at some point experienced trauma, that can be found at the root cause of our own inner critic, or the voice behind our imposter syndrome. 

For Mia Hewett it wasn't until she was in her thirties (with a multi-million dollar business and family of her own under her belt already), when she found herself struggling under the weight of imposter syndrome, and an overwhelming sense of just not being good enough.

Naturally she invested in herself through various forms of personal development, committing thousands of dollars to the cause, with no real solution, or A-ha! moment.

It was only then she realised the solution wasn't outside of herself, but within. She had been working on her mind, instead of healing the emotional side of herself.

If we don't heal the emotional side of ourselves, we limit our intellect because we can’t think greater than how we feel.

Mia has helped hundred of entrepreneurs who have always known they are meant for more, but found themselves in a position not too dissimilar to her own, all those years ago, through her methodology 'Aligned Intelligence'.

Mia shared all of her secrets in her new book 'Meant for More' so that entrepreneurs like us no longer have to struggle against that constant internal battle, and can be the Unstoppable Entrepreneurs that we are!

I don't want to reveal all of the goodness in our amazing conversation, so make sure you listen into the podcast!

In this Episode You’ll Learn:

• Why we all have trauma from our childhood that needs healing 
• How you can set yourself free to be 100% unstoppable
• How you can solve the fear of imposter syndrome
• How you can no longer fear people’s judgments and failure
• How you can eliminate the fear of success
• What you can do to stop being a prisoner of your own mental chatter

Podcast Resources + Useful Links:

• Grab your free copy of Mia's book 'Meant for More' here using the code Freebook
• Learn how to overcome imposter syndrome in this video and blog post.
• Learn how to develop your mindset to leverage your entrepreneurial strengths 

If you have been searching for a club of like-minded ladies, who are all hyper focused on earning $10K a month or more, and fundamentally having more financial freedom in your life and more flow and joy in your business, then

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I believe everyone has an unfair advantage, that secret sauce to earning money simply by being them.

But the difference between earning a living, and having a thriving business comes down to three key pillars in my experience.

Focus. Action. Income

The first of these, FOCUS, as detailed in my new $10K framework, is itself, upheld up by 3 key areas:

1. Do you have a strong why? You may know what you do, or how to do it, but do you know why you do what you?
2. Have you got a clear vision for your business?
3. Have you got the mindset to accelerate your business to consistent $10k months?

If you can answer yes to all three, then you already know you have what it takes, and you know where you add value to your clients' then everything else will align and be in flow.

But if you don't, it means there's something still not in alignment.

And when that happens, you lose focus on what matters, you don't know what to prioritise next and you're dealing with putting out fires, or getting distracted by 'all the things' instead of your priorities.

Frankly that just gets exhausting!

You feel like you're never in control, your revenue is all over the place, your emotions and energy are on a constant rollercoaster, and it never gets easier. 

I've been there, done that, more times than I can count.

And you know what I learned?

As entrepreneurs, we get stuck in the day to day ‘doing’ of the business and we can’t see how we could possibly double or even triple our income without having to work harder.

This is why, you simply have to take some time out to align your vision and actions to get the flow and consistent income you deserve!

That's why I'm truly excited, as in a matter of mere months from solidifying my new mission to help 1,000 women earn $10K a month and contribute at least 1% a month to a charity or cause dear to their heart, it's already coming to fruition.

The club I've designed to bring my mission to life. I shared it ever so subtly here on the podcast, in a sentence or two in an email, and in a few Instagram stories hinting at what I was developing.

I took over 2 weeks, thinking day and night about a framework that encapsulated everything I knew these women would need to earn $10K a month, and ultimately gain the confidence, skills and fundamental shifts they needed to do this.

Meanwhile, a small number of women started applying, after little to no promotion, and before I even had the landing page launched, and after a zoom call with, enrolling.

In less than a week I've almost reached my goal membership intake for the first month of my 10k Club!

In this episode, I share EXACTLY how this all came about, the backstory to it, how I approached it, created it and enrolled kick ass women who are my ideal members.

I also share more about my memberships are such a kick ass option in your business, especially if you want consistent recurring income, and a way to consistently add value to your clients, in a way that can scale. 

After all, I believe you already have the big vision to build a successful business you love (and can even make an impact on the world!), and I’m here to show you how to turn your time, energy and that vision into serious income.

In this Episode You’ll Learn:

• Why it's important to align your offers with your vision or mission
• Why memberships are a great recurring revenue stream to consider
• How the $10K Club membership came about and why I'm so excited about it
• How I managed to pre-sell my vision of the 10k club with zero promotion

Podcast Resources + Useful Links:

If you want to hear more about my mission listen to this episode: My Mission for 2020 Revealed

Tune into this episode with Rob Scott if you want to develop your mindset to leverage your entrepreneurial strengths.

Curiosity piqued and what I've talked about has resonated?

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Have you ever had that moment, (a 'tipping point') in your life where you have been provided with greater clarity and focus to achieve more in your business and in life? 

For Jessica Zimmerman surviving through tragedy is how she became to understand life was too short to give away her freedom to others, and drove her to do less, and earn more.

Jessica had been working 16 hours a day, 5 days a week and struggling to even make a profit.

After her husband became unwell and bed-ridden for a year, it became even more clear to her that survival wasn’t an option anymore as the sole provider for her family of 5.

By setting serious boundaries and getting hyper-focused, she grew her floral design business into an industry leader.

In this episode, Jessica helps us understand how our natural desires to keep tabs on our industry can negatively impact our ability to get in flow with our creative self, in order to thrive.

She provides insight into what it really means to stay committed to our vision for our business, distraction-free. She dives deep into what ‘less is more’ really means for us in business.

We also discuss her book, ‘Sleeping with a stranger’ where Jessica shares her raw story of what happened under the covers in both her business and personal journey.

Jessica is now thriving as a Bestselling Author, Educator and Speaker sharing her journey and a fresh perspective to those who need it most.

If you are feeling overwhelmed within your business or struggling to find a balance between hustle, home, health, and hibernation then this episode is for you!

In this Episode You’ll Learn:

• How to be in the flow of your creative energy, distraction free
• How you can accomplish anything by not doing everything
• Why tapping into your pain to find your power is so important
• How to get out of your own way and create real wealth
• How to balance hustle, home, health, and hibernation.

Podcast Resources + Useful Links:

• Get your hands on a copy of Jessica's Sleeping with a Stranger
• You can learn more about Jessica and her business at zimmermanevents.com
• Follow her on Instagram 
• Listen in to learn How to Succeed in Business without Sacrificing Everything 
• Learn how to balance your work and life using my LifePilot tool and methodology.

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It goes without saying that strategy is essential in business and in life, but did you know that your mindset is the single biggest defining factor for your success as an entrepreneur?

When you're starting out in business, it's already tough enough just to figure it all out, but your mindset is often the tipping point as to whether your business will reach its full potential.

If you want to succeed in business, it's up to you as the leader to accelerate your own development by working on your mindset.

If you aren't prepared to challenge your mindset then you won’t make it.

Sure it's exhausting knowing that since mindset is key, it requires constant work, but it is the ONE thing you have the most control over, so you need to use it to your advantage!

Your brain employs a number of subconscious processes, which have to be surfaced if you want to become the best version of yourself. 

Part of that process is about facing your fears and as an entrepreneur, overcoming that instinctive 'fight or flight' mode.

Enter Joe Trodden, Mindset Coach, who's guided over 300 entrepreneurs over the last 9 years to work on overcoming the many mindset challenges we entrepreneurs face, on a daily basis. 

They come to Joe to work on the next level of their strategy growth and to develop their mindset to become effective entrepreneurial leaders, and perhaps for his great Scottish accent!

Joe’s work is about linking the neuroscience of mindset development to practical actions that are designed to challenge the blockers we face, and enabling us entrepreneurs to work through defined stages of levelling ourselves up.

In this Episode You’ll Learn:

• How to navigate through your existing mind blocks through each stage of your entrepreneurial journey 
• How to face your fears and overcome fight or flight mode 
• How to uncover and discover your superpower
• How to improve your odds by making the right decisions 

Podcast resources: 

• If you enjoyed this podcast, you must listen to Eps 60 - How to Make Fundamental Shifts, Rewire Your Brain and Unleash Your Superpowers with Rob Scott
• Read Joe's recommendation: 'The Hero's Journey' by Joseph Campbell
• Check out the book I referenced, The Surrender Experiment by Michael A Singer.

Want to align your mindset, business and actions to make more income and impact? Apply for my $10K Club to learn more.

If this podcast leaves you inspired by Joe and his findings, you can follow him on LinkedIn where he posts regular valuable content here and check out his website here.

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Right now, in the midst of the COVID-19 pandemic, there more reason than ever to be proactive not reactive in your business.

I know it can be tempting to throw everything up in the air, and get to work creating an offer or service that you could release as quickly as possible to help people in their time of need.

Or resurrect an old course or offer that might actually land really well right now with your customers, earn you some money and make you feel like you’re doing something useful.

I get it. Oh I soooo get it. In the last two weeks I’ve felt called to show up and serve others more than ever.

In my work as a business coach who focuses on how to get paid to be you, I’ve had ALL the ideas on how I can most quickly pivot, create and release helpful courses or programs right now.

How I can reach those entrepreneurs who’s revenues have been slashed or who have lost their jobs or livelihoods overnight.

I was working on this, while pouring energy into my book crowdfunding campaign and welcoming in all the lovely students who chose the ‘Write Your Damn Book’ reward level to join me live over 60 days.

And by the start of this week I was exhausted. And I realised I need to stop, refocus and stick to my plan.

Moreover, I needed to come back to my mission to help 1,000 women entrepreneurs earn $10K per month and donate 1% to a cause of their choice.

The minute I focused back on that, I realised, they are the people who I want to serve.

By honouring my mission and my word, and turning up to support them right now, means they can turn up to support their community and so it goes on – a positive ripple effect of women helping women rise up.

Creatives, coaches, consultants and service-based businesses – this is your time to step up, stay true to your plan, and continue to help your customers in the way that you do best.

Pivot if it’s necessary, make an offer that could dramatically help or impact others in a positive way, if you need.

But stay focused on doing what you do well, with the resources you have, and the time that you have, to keep on showing up and providing.

Don’t take advantage of people who are desperate. Don’t market like crazy to people who are vulnerable.

How you show up and act right now, is how you will be remembered for a long time.

So make sure you come from a place of integrity, generosity, compassion and genuine value creation.

Reflect and ask yourself, are you being proactive or reactive?

In this Episode You’ll Learn:

• Why you need to be proactive in business rather than reactive right now
• What to focus on during the coronavirus pandemic to stay true to your values
• How I’m being proactive in my business right now
• Why I am staying true to my course and focusing on my new $10K Club membership

• Listen to my previous podcast: How to Uncover Your Hidden Profit Goldmines
• If you want to learn more about my mission in 2020, it’s revealed in this podcast and post.
• If you want to be part of my mission and part of the $10K Club, then apply here.

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