Lifestyle Business School

In other words, they aren't generating the volume of leads required to sell.

As I've already covered, this isn't getting easier in the current environment – it's getting harder. The problem is two-fold – the leads are harder to get, and once you have them it's harder to sell to them.

Most founders try to solve the problem in one of two ways:

Chase more leads: Makes sense on the surface of it, right? If you don't have enough leads, you should look for ways to get more. And so, they do. They start posting on new social platforms, running more ads, trying out different lead magnets... and most of the time, hitting up against their tipping point when they do.

Create more offers: Faced with a shortfall in revenue, they decide to build out new offers to serve the people they already have in their audience. Revenue-wise, it works great. Time and energy-wise, it stacks their calendar with more creation and more things to deliver on, and they end up working more than ever.

Here's the problem:

Both solutions require MORE AND BIGGER to achieve the same endgame.

If your goal is the $400k sweet spot, I have a different approach for you and I'm walking through what it is in today's podcast episode. 

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

In the last episode we unpacked why chasing scale past the tipping point often makes everything harder. The fix? Clarity on your endgame, and a focus on the smallest, simplest and lightest model for achieving it.

Of course, you’re welcome to clarify your own endgame.

But to make things easy, I’m simply going to share a beautiful and realistic sweet spot endgame that represents a damn good life for most online experts. 

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

(I wish someone had given me this advice before I grew a big, traditional business). 

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

For the past eight years, I've worked with 2,000+ students, created over 200 podcast episodes that have been downloaded millions of times, and made several million dollars in revenue as the 'online course' girl.

Only, times have changed.

This episode is the first in a series sharing what's changed and the model I recommend moving forward. In today's episode, I am sharing what has shifted, why and why I think it's an incredible opportunity for women who desire a simple, lean lifestyle business. 

Mentioned in this Episode: 

Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr 

Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

I hate when my fave podcasters go AWOL, so here's a little update and a few things I wanted to share! I'll be back on the podcast airwaves in July - will you miss me? Send me a DM on Instagram if there is something in this episode that resonated (@steviedillon_). 

See you soon!

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.

1. Social Media — invest in your performing content to get more engagement
2. Email Marketing — start nurturing your email list
3. Role of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platform

In this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.

Episode Shownotes:

00:00 Changes in the online business industry
01:22 Traditional attention channels
03:10 Evaluating channel effectiveness
06:39 Shifts in social engagement
18:43 Revamping email strategies
26:24 The Role of podcasting
34:26 Conclusion and next steps    

———

Recommended next episode: 

→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)

→ Ep 272: Pay Me Attention: How to Grow, Fast.

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

I haven't launched anything for nine months. I have been dark on social media, and I have only sporadically appeared on this podcast. So you might be wondering - Stevie, where have you been? What have you been doing and what is coming next? And if you have, you're gonna love today's podcast episode.

And if you haven't, then this is the episode that you didn't even know that you wanted!

Episode Shownotes:

00:00 Introduction and where I've been
00:52 The concept of seasons in business
05:16 Rediscovering myself: music and reading
07:35 The power of domino habits
13:27 Balancing business and parenthood
17:13 Clarifying my mission and future goals
24:02 Conclusion and final thoughts

———

Recommended next episode: 

→ Ep 250: I’ve Worked 5 Hours a Week Since March. Here’s How.

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Read this series on Substack: https://lifestylebusinessschool.substack.com/

For your lifestyle business to really SING, there’s one final step in the four part personal brand series – to turn what you’ve conjured up so far and giving it a talkaboutable edge!

Getting this right from the outset is like sprinkling magic fairy dust on your business.

Having a talkaboutable edge to what you do bakes BUZZ right into the very fabric of your business, and makes people stop, sit up and pay attention when you start talking about it.

It also makes everything you do to try to get attention after that point about fifty million times easier.

In this episode, we walk through exactly how to do it: 

00:00 Introduction to talkaboutable edge
00:18 Recap of previous episodes
00:50 Defining talkaboutable edge
03:55 Examples of talkaboutable edge
08:30 Steps to create a talkaboutable edge
10:03 Developing thought leadership
16:01 Creating a mission-based business
17:49 Crafting a unique concept
22:07 Infusing your concept into your business
28:30 Conclusion and next steps

———

Recommended next episode: 

→ Part One (Don’t Build Businesses. Build Personal Brand Projects Instead!): https://lifestylebusiness.school/276

→ Part Two (Three Layers Deep: All Aboard the Niche Train): https://lifestylebusiness.school/277

→ Part Three (‘You Talkin’ to ME !’ – Market Well to Sell, Sell, Sell): https://lifestylebusiness.school/278

→ Part Four (Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business): https://lifestylebusiness.school/279

Links Mentioned: 

→ Read this series on Substack: https://lifestylebusinessschool.substack.com/

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Welcome to Part Three of our five-part series on setting up your personal brand for success! 

In this episode, we dive deep into the crucial art of positioning. It's not just about finding a niche; it's about understanding the customer journey, choosing the right market and how marketing and positioning work hand in hand to make your brand irresistible.

You can view Part One and Part Two of this series here,  and subscribe to the podcast to be notified when the next part is released.

Ready to turn your niche into a powerhouse brand? Let's dive in!

Episode Shownotes

00:00 Introduction: The importance of positioning
01:09 My journey: From corporate job to social media manager
02:55 The turning point: Bali and beyond
04:08 The biggest mistake: No niche, no market
05:55 The power of positioning
10:05 Understanding the customer journey
14:09 Steps to effective positioning
16:12 Choosing the right market
21:42 Conclusion: position well to sell
22:48 Next steps and further learning

Recommended next episode: 

→ Part One in the Series: Don't Build Businesses! Build Projects!

→ Part Two in the Series: Three Layers Deep: All Aboard the Niche Train

Links Mentioned: 

→ '‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell' - Read this article on Substack

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

To stand out and sell — always, but especially in 2025 — you’ve gotta niche.

Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.

But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.

How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how. 

PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!

Episode Shownotes:

00:00 The importance of niching
01:25 Common mistakes in niching
03:06 Stages of business development
09:17 The need for a niche in a crowded market
12:31 Three-step process to effective niching
13:04 Step 1: Choosing a profitable market
17:05 Step 2: Going one layer deeper
18:14 Step 3: Niching by vehicle
25:29 Conclusion and next steps

———

Recommended next episode: 

→ Part One in the Series: Don't Build Businesses! Build Projects!

Links Mentioned: 

→ 'Three Layers Deep! All Aboard the Niche Train' - Read this article on Substack

Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com