Want to retire early in 10 years, and live on $80k forever?

With a lifestyle business, you can.

 [Read the full blog post here].

People want a quick win, and the industry sells the pipedream of a gazillion dollars in two seconds.. but if you’re willing to develop the skill of being a course creator?

A LOT can happen in 10 years ⌛️

A. LOT.

Here’s the cliff notes:

Invest $10k a month from the profits of your high cashflow online course business for 10 years (instead of spending it on Gucci bags, a big team or lifestyle creep).

At year ten, you can retire with $2m in the bank.

You’ll take $80k a year for the rest of your life without depleting the balance.

Here’s your road map for retiring in 10 years, if you start today 🗺️:

1️⃣ Commit to developing the skill of being a course creator. Create one flagship course.

2️⃣ Develop your skills to sell 300 a year at $1000 each. That’s $200 - $300k. Spend one third of that on expenses/tax, a third on your salary and set a third aside ($120k a year).

3️⃣ Invest the one third you set aside into assets (eg stocks, property). In ten years assuming a 10% average annual return, you’ll have over $2million.

4️⃣ At this point, you’ll have the option to retire early. Spend 4% a year each year after that forever and you’ll have $80,000 in annual income without depleting the balance (Google the 4% rule).

5️⃣ But if you do it right? You’ll probably still be loving what you do so much you don’t even WANT to stop anyway.

This, my friends, is what it means to build a lifestyle business.

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In the past 12 months, I’ve created 8 online courses. 

That’s 680 lessons, according to my course platform.

[Read the full blog post here].

It’s all been part of a grand master plan I hatched in mid-2023 to build out the complete operating system for building a leveraged, expertise-based lifestyle business.

The eight courses are designed with that specific endgame in mind. 

Here’s a summary: 

• Lifestyle Business School Roadmap: This is the overarching roadmap for mapping and tracking your progress to your personal endgame. 
• Dream and Design: Design the leveraged expertise-based business model that satisfies the Monday Morning test and feels just right for you. 
• Create and Validate: Build a simple, leveraged expertise-based offer suite (and the engaged lead list to sell it) in 12-weeks. 
• Deliver and Delight: The full delivery playbook for building out a stand out and streamlined online course, group program, membership or mastermind. 
• Rinse and Repeat: The ultimate collective of every live launch and promotion under the sun. 
• Traffic Playbook: Develop and execute a simple but sophisticated marketing plan to sell your scalable offers. 
• Automate and Accelerate: Build out a fully automated system of cascading campaigns to sell your offers on autopilot.. while you sleep. 
• [Not currently included in Lifestyle Business School] Operational Elegance: The full back end blueprint for running your online business including systems, structure and streamlined processes to simplify, scale.. or step back!

Here’s why it was important to me, though.

When I looked around, I saw too much piecemeal advice.

 “Implement this strategy for success!” – one course would say.

“Do this and get your next 1000 followers!” – another would say. 

The truth is, everything worked (if implemented).

But, the advice was piecemeal.

They were tactics, when ultimately what someone needs to build a successful leveraged lifestyle business is a simple, holistic strategy, and a clear map with all of the pieces laid out in order.

That’s what I have created in Lifestyle Business School. 

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To get sales, you need leads!

To get leads, you need traffic! 

So, how do you get it? 

What’s working now? 

[Read the full blog post here].

The truth is, times have changed. 

The landscape is crowded. 

Ads are costly. 

And getting attention feels about as easy as screaming to a band to pull you up on stage in the middle of a rock concert. 

So let me lift the lid on how I do it, and what’s working right now. 

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So, you have big business goals – incredible!

What’s your plan to achieve them? 

Q4 is sneaking up on us, and as anyone in online business would know that means prime money-making season!

There is a lot of opportunity in the final three months of the year.

[Read the full blog post here].

Whether you’re well behind on your annual sales goal or you’re simply looking to maximise the opportunity that this time of year brings, preparation will give you the BEST chance of making this your biggest quarter of sales yet!

The best way to prepare? 

With a simple, actionable marketing plan. 

If you haven’t created yours yet, now is absolutely the time. 

Planning ahead will allow you to get strategic, and squeeze the most juice out of this prime time on the online business calendar. 

In today’s piece, we will walk through how to create a simple marketing to smash your Q4 goals, and set yourself up for a strong end to what has for many been a more trying year. 

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You know the whole “money in your sleep” thing? 

“Build a funnel and watch the money roll in whilst you’re catching z’s”? 

The truth is, it’s real – but not in the same way it’s been taught, sold and done online for the past few years.

[Read the full blog post here].

The standard advice is that you set it up once, flick the switch to “on”, and watch the sales start rolling through the door. 

As much as I’d love to sell you that strategy, it doesn’t quite work that way. 

That’s the bad news. 

The good news? 

Is that when done the right way, at the right time, using principles that work right now, and the right “full funnel” strategy, an evergreen funnel can become one of the most powerful automated workhorses for generating bonus profit in your business. 

In today’s piece, I am going to share with you how to build out an evergreen funnel system to sell your online course, program or membership the RIGHT way. 

(No BS or unrealistic promises included). 

Side note – We have just added a fresh new course soldier to the Lifestyle Business School lineup. It’s called Automate and Accelerate, and it’s a step–by-step, here’s-exactly-how-you-do-it system for building out an evergreen funnel system to sell your offer/s on autopilot. 

It includes the full strategy for creating a front end evergreen funnel to make sales immediately, and then the three to six month back end ecosystem to continue to cycle your leads through a series of offers to make profit.. without lifting a finger. 

You can check out Automate and Accelerate and join us in Lifestyle Business School here.

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Active income is never passive. 

Work is work.

But the income from your work can be funneled into assets that CAN be passive – and that, ultimately, is the game.

[Read the full blog post here].

These days, I am passionate about sharing that message with others. 

Even moreso in this online business world, where we have the capacity to build high profit margin businesses.

And, where a little know how on what to DO with that income is life-changing. 

And so, in today’s piece, I am sharing with you the six steps for building a business that will one day allow you to make work optional and to enjoy true passive income. 

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Truthbomb: The ONE metric just about every single person underestimates is the amount of traffic they are able to deploy for their online course or group offer launch.

[Read the full blog post here].

They put BIG effort into a launch, and maybe secure a handful of sales. 

On “paper”, it performed great and achieved all of the benchmarks for success. 

But still, THEY consider it a flop. 

The culprit?  

They simply didn’t drive the volume of traffic required to achieve their sales goals.

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Building a successful online course business in 2024 requires an irresistible, hell-yes core offer.

[Read the full blog post here].

Here’s the kicker, though.

Whilst making sure your offer is irresistible to the person you’re selling it to is non-negotiable (something we covered in detail in last week’s piece, and this one too), it’s only step one.

Building an offer that sells is one thing. 

Building one that lights you up, fulfills you, gives you more of what you want and allows you to reach your goals so you can run it for the long term without burning out? 

Well, that’s entirely another.

Here’s one thing my seven years in online business has taught me: 

Success isn’t success if it doesn’t give more of what you want.

This is a Naval Ravikant quote, and I have it pinned everywhere:

On my laptop screensaver. 

My phone. 

My desk. 

Everywhere. 

It serves as a reminder for me of what “success” is and what it isn’t. 

In an online world that has for so many years  espoused financial and “numbers” based success as the only true indicator of it, it’s important to remember. 

For so long, “success” and “alignment” haven’t co-existed, nor have they been together “considered”. 

On the one side have been the people chasing “success” at any cost. 

And on the other, those seeking “alignment”. 

But it’s only recently that anyone has considered the two to be mutually exclusive. 

Thankfully, the tides are changing. 

When I started talking about wild alignment, and building a lifestyle business, just TWELVE MONTHS AGO – it was new, and novel. 

Today, there’s lots of talk of freedom-based business, and balance, and building a business that complements your life without scaling to the moon. 

In today’s piece, I want to share with you what I feel is the critical “foundation” for achieving this in practice.

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Recently, I embarked on an extended Euro-trip.

[Read the full blog post here].

EXCITING, of course – but, with a catch. 

The flight to Dubai en-route to Europe departed from Brisbane at 2am. 

Tricky in any event, but even moreso with a two and four year old to contend with. 

I did the sleep math olympics trying to figure out how to cope. 

My realisation?

From a toddler perspective, I was likely screwed regardless of HOW I decided to approach things (especially since those awesome inflatable travel beds for kids on planes are banned on my Emirates flight – damn, right). 

And so, I started focusing on my own sleep. 

“If we get on the plane at 2am, they MIGHT go back to sleep for a few hours and it’s going to be smart to try and catch at least a couple of hours myself so I’m not zapped and losing my proverbial s$%# when we arrive in Dubai 14-hours later” – I thought. 

In other words? I started to focus on the things I thought I MIIIIIIGHT be able to semi-control. 

And so began my deep-dive into the world of getting sleep on planes.  

Plot twist: This turns into a content piece on how to create an irresistible, hell yes online course coaching or membership offer so bear with me. 

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Simple scale, complex fails.

Has a catchy ring to it, right.

And, a whole lotta truth.

Here’s how I know.

[Read the full blog post here].

As a person, I am naturally someone that tends to overcomplicate things. 

Give me a task to complete, and I will somehow singlehandedly find the most complex, convoluted way of completing it. 

Back in my corporate days, I worked as a Marketing Manager. 

Working closely alongside me was our PR Manager – who was the exact vision of what you would expect a PR Manager to be. 

Vibrant, sociable, vivacious.

And, light on detail. 

Whenever we were given a project to work on, she and I would approach things so very differently. 

I always admired her approach: 

Pick up the phone, get it done, smiling all the way. 

Meanwhile? I would sit at my desk for hours upon hours, writing up complex plans and generally just overcomplicating things. 

Of course, both were strengths in a way – and our very different approaches complimented each other. 

When I started my business, though? 

I noticed myself taking that same tendency to complicate things into it. 

And, let me tell you: 

THAT did not serve me well – until, it did. 

In many ways, it was my tendency to overcomplicate things that resulted in the business I have today.

I have spent many years learning the art of simplicity. 

As a result? 

I create online courses sharing the same simple strategies I created for MYSELF to eliminate my tendency to overcomplicate. 

Of course, old habits die hard, and the truth is?

That still every day I have FIGHT MYSELF not to overcomplicate my business. 

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