Curious EXACTLY how we went about setting up the back end of a brand new offer?

Not just the theory, but the here's-exactly-how-we-did-it nitty gritty?

Delivering with excellence is both art and science, and in today's podcast episode, we're breaking down exact how we have set up the back end of our membership, Lifestyle Business School.

Whether you are thinking about creating a new course, program or coaching offer, or you already have one and it's feeling a little scattered, we will share how to build or refine your back end infrastructure so you can deliver well, streamline your business operations to give your time back and provide you with the peace of mind that comes with knowing you are building intentionally and with excellence in mind.

PS Prefer to read? We break it down in full blog post style here.

Links and Resources Mentioned in Episode: 

• Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. 
• BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. 

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

PSA — Sales revenue means nothing if you're pouring it into a leaky bucket.

In our business, we have between $2,000 and $5,000 a month in failed payments.

Lost revenue due to failed payments is a BIG deal in our industry; it's an not-often-spoken-about elephant on the online business room. Side note: I covered this in more detail back in this episode here.

The good news, though? Most of it can be recouped.

In this podcast, I show you how.

PS We HAND you this FULL process, along with the SOP, Email Automation Templates, Email Copy Templates and accompanying instructions, inside of Deliver and Delight in the Lifestyle Business School membership, which drops into Lifestyle Business School this month.

Links and Resources Mentioned in Episode: 

• Episode 200: Missed Payments, Payment Plan Defaults and Cash Flow Crunches.. Let’s Talk About It
• Free Failed Payment SOP: Get the exact Standard Operating Procedure template we used to recoup failed payments in our online business. 
• BRAND New Deliver and Delight Course just added to Lifestyle Business School: Deliver and Delight is the FULL playbook for implementing stand out, streamlined delivery processes for any high or low touch course, program, coaching offer or mastermind. We hand you our done for you workflows, standard operating procedures and automations for the three phases of managing any online offer. 

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.

Did you end 2023 feeling a bit tired of watching other business owners make bank, fly private and spend their December in Bali, when you were sitting at your desk chugging your eighth coffee and wondering how the flip you were going to make it to the end of 2023 without a breakdown? 

I mean, I've been there and I get it. 

So, now that we've well and truly closed the book on last year, we have a whole shiny new year ahead of us to make a plan to do things differently. 

In today's podcast episode, I am sharing with you the EXACT steps required to build a business model that will allow you to end THIS year doing things in a more leveraged way. The secret? Starting NOW. 

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.

It's a shiny new year! If there is one thing that I know for sure about the online marketing space, it is that things are changing FAST. Can you believe that just a year ago, no-one had really heard of or used AI? The times are a changin' - and fast. 

With the calendar year now officially ending in a "4", it's likely that we're all starting to look forward to the year ahead. So, I want to share with you some of the big shifts I have noticed recently in the online marketing space - both in my OWN behaviour, and in consumer sentiment - and how I am thinking about it in my own offers as I look to the year ahead. 

Maybe it will give you some inspiration for your OWN offers; and the way you intend to shape your 2024!

Let's dive in. 

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Pre PS. Want to start the new year with CRYSTAL CLEAR CLARITY on your 2024 business and LIFE endgame? Join Lifestyle Business School now and get instant access to Dream and Design. It's included in Lifestyle Business School, and it has HUNDREDS of glowing reviews; I don't speak lightly when I say that completing this process in mid-2023 changed my business and my life for the better. Join here.

Do you feel like this year passed by in a blink? It feels like yesterday that I was tucking myself into bed at 8pm on New Years Eve (yes, 8pm).. and now here we are at the end of another shiny year. 

Today's podcast episode will be released on Boxing Day, and I hope this finds you happy, well and rested. 

This period between Christmas and New Years Ever is always a time for rest, reflection before ticking over of the calendar on 1 January has us all looking forward, so in today's podcast episode I want to share with you MY year that was, the things I've learnt and what I am taking into 2024. 

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Let me guess: You love what you do, but you've spent this year stuck in an endless loop of busy-ness where you've found it tough to BREATHE, let alone truly escape your business for a minute and live your life.

That's where a mini-course comes in.

Whether you eventually want to create a FULL online course, you already have one or maybe you just want a more consistent and steady stream of leads into your coaching or expert business to free up some of your time and make more revenue, a mini-course is a great place to start.

By the end of today's podcast episode, I am sharing with you an easy-launch guide for creating an irresistible mini-course and getting it out there into the world in under 6-weeks so you can get started, finally cross it off your "to do" list and build a super valuable leveraged asset in your business to drive leads, supercharge your authority and divorce your value from your time.

In fact, that's exactly what 26 of our members inside of Lifestyle Business School have done in the past six weeks, and we're so proud of them! We'll share some of their courses (created from SCRATCH in just six weeks), and hopefully inspire you to do the same!

Let's get started!

PS Our Lifestyle Business School members have been working hard and have created their own mini-courses in just six weeks using our Create and Validate process! And, they have made them all available for YOU to register for for free! Browse and register for one or more (all kicking off in Jan) at https://www.lifestylebusiness.school/freecourses

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Wondering how to start and build an expertise-based online business NOW? Today, I'm going to spill the beans on EXACTLY how I would do it if I was starting from scratch TODAY.

The strategy, the how, the "what I'd do differently if I could do it again" - in today's podcast episode I am going to walk you through my full thought process, and how I have implemented much of this in my own business this year.

By the end, you'll have complete clarity on how to go about building your OWN expertise-based business based on timeless business strategy and what's working now.

---

PS Our Lifestyle Business School members have been working hard and have created their own mini-courses in just six weeks using our Create and Validate process! And, they have made them all available for YOU to register for for free! Browse and register for one or more (all kicking off in Jan) at https://www.lifestylebusiness.school/freecourses

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

🎁 I have a gift for you!

This time of year is the PERFECT time to take stock of what worked, what didn't and what you need to change or work on next year.

And, to help you take ACTION on doing that, I have created something for you!

Introducing.. the ULTIMATE Expertise-Based Business Diagnostic.

Click here to download it now

The intention of this business diagnostic is to help you to either audit your current business, or identify what you need to BUILD. Once you have all of the items in the audit built and optimised, you have the engine required for a sustainable, profitable and happy lifestyle business.

So, there are two things to do! 

1. Download the expertise-based business diagnostic. You can do that here. 
2. Listen to today's podcast episode, where we break the diagnostic down in detail.

There are five key areas covered in the diagnostic. Here is what each will assess:

• Business Model: Whether you are set up with a leveraged model capable of achieving your version of the Lifestyle Business Sweet Spot;
• Offer: Whether you have an irresistible leveraged offer that converts;
• Leads: Whether you have a ready pool of high quality leads;
• Sales: Whether you have high converting live launch and automated selling systems.
• Delivery: Whether you have systemised and streamlined delivery processes for fulfilling your offers.

I recommend using this in your 2023/2024 planning process, to help you to identify the gaps and opportunities in your business.

Enjoy!

PS Side note? Lifestyle Business School doors are currently open. In the five weeks since we kicked off, we already have so many members taking BIG action. They are service providers, educators, online business owners like you. Want to do the same? Join us now, soak it all up and start 2024 strong. Click here to find out more.

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Let's talk about time; and specifically about the tool I use to save 10+ hours a week.

That tool? Is a project management system, specifically Clickup.

In today's episode, I unveil five key strategies I use to save over 10 hours a week with the project management system I have love heart eyes for.

And side note? You can get ALL of these inside of Operational Elegance, which is 99% off (originally, it sold for $20K) AND is bundled with Lifestyle Business School. Check it out here.

1. Our Task Management Process

The first thing I cannot live without? My task management process inside of Clickup, where I am able to document every recurring task and give my business a "skeleton" with EVERYTHING required to make it run.

I attached SOPs to each tasks so that it can be completed by ANYONE, and it has built for me a business engine that doesn't require ME to run it. Magical :magic_wand:

2. Our Productivity Process:

We've implemented a Productivity Process, which is used to make sure that I (and anyone else in the business) is ALWAYS focused on the right, MOST-needle moving one to three tasks.

3. Our Business Command Centre

Our Project Management system is set up to operate as our entire business command centre; or in other words? A centralized hub for standard operating procedures, curriculum, content, testimonials, and key resources.

4. Our Client and Lead CRM:

We have set up the MOST beautiful and seamless client relationship management and lead management system, where new leads and clients automatically pull into there without us needing to manually do it, every form, detail, note and interaction is documented in the one place.

5. Automations

Finally, we have systems and automations set up that "talk" to our project management system, and which allow me to action items WITHOUT needing either my own manual effort OR a team member.

Want this level of organisation and magic?

Inside Operational Elegance, we provide our entire backend template for project management, including detailed training on productivity processes and more.

This closes TODAY, and afterwards, you won't be able to purchase Operational Elegance AT ALL.

Click here to get the bundle before it expires.

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool

Pre PS Our Black Friday deal is live. Get Operational Elegance bundled into Lifestyle Business School for the duration of your membership. This is a 99% saving on the original price of Operational Elegance (which was originally sold as Legacy for $20,000 in a high ticket format). Get it here.

Let me tell you: The way I THOUGHT this year would go, versus the way it went? WORLDS APART.

This week marks my birthday, and my business birthday, and it's always a time of reflection.

On the years gone by, what worked, what didn't and what I want to do next month, next year, next SEASON.

This year, I have grown as a person, as a mother and as a business owner.

It wasn't always easy - making big, courageous decisions never are - and it wasn't always fun. Growth, especially in self, is usually uncomfortable. But I'm ending this year feeling proud.

Of myself. Of this business, and the impact it continues to make. And more than anything? I feel excited for the future.. but in a more grounded way than ever before.

In this week's podcast episode, I'm recapping the year that was.. and what's coming next. The theme?

Expectation v Reality; because let me tell you that absolutely sums up 2023 for me.

My expectation in January vs where I'm sitting now?

WILDLY. DIFFERENT.

And, for the better.

Let's dive in.

-----

BLACK FRIDAY BUNDLE REMINDER: Right now? You can get:

• Our Operational Elegance program (last offered for $20k);
• Bundled with Lifestyle Business School (includes five programs totalling $8,800 in value, plus a community, upcoming template vault, private podcast and a free Kleq six month subscription worth $1,200 - total value $16,000).

For 99.9% off JUST the price of Operational Elegance alone.

In total, it's $36,000 worth of value (Operational Elegance + Lifestyle Business School). Click here to join. 

Want more? Here’s how we can help you:

→ Free Workshop — Create our knowledge-based lifestyle business in 2025

→ Subscribe to the Fully Free Newsletter — Come and join the party on Substack! Subscribe for weekly articles, essays and behind the scenes to help you build a lifestyle business.

→ Join Lifestyle Business School — Get the complete Operating System for starting or growing an expertise-based online business to the Lifestyle Business Sweet Spot.

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe to Fully Free on Substack — https://lifestylebusinessschool.substack.com/

→ Subscribe to Lifestyle Business School on Youtube — https://www.youtube.com/@lifestylebusinessschool