Jo Eleanor is the creative behind Calligraphy En Vogue, a modern calligraphy service specialising in brand experiences and personalised business stationery who has worked with a number of big brands including Givenchy and Chanel.

In this episode, we discuss ways that she and other small businesses can amplify their business by stepping away from digital marketing and personalising their marketing efforts offline.

We chat about:

• Jo's business, her clients and what modern calligraphy is;
• Jo’s work with fashion brands and their emphasis on personalisation and brand experiences as a way of differentiating their brand in a competitive premium fashion marketplace;
• Examples of brand activations she has done for big brands like Givenchy and what small businesses can learn and adopt in their own business;
• How personalising gifts for influencers can encourage user generated content for brands;
• Examples of personalised offline marketing;
• How Jo used a combination of content marketing, branding and unique PR initiatives to attract her ideal client;
• Why writing personalised thank you cards should be a part of your marketing strategy;

Links and Resources::

Calligraphy En Vogue Instagram: http://instagram.com/calligraphyenvogue
Calligraphy En Vogue Website: https://www.calligraphyenvogue.com

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Ever considered running an event for your small business but haven't been sure where to start? If so, you're in luck because in this episode we are chatting all about tips for small business event planning with Jess Selwood, one half of event planning business The Commune Space.

With most marketing efforts focused online these day, we forgot that there is still so much opportunity in 'offline' initiatives. Jess and I discuss how to use events in your business as both a marketing and customer experience channel - and why you should be considering hosting one in your business if you HAVEN'T thought about it already.

Main topics covered:

• Why should a small business consider holding an event?
• Events are a great way to warm up potential leads and to give people an insight into you brand and business - leaving them wanting more!
• The importance of human to human connection and the value in getting your current and potential customers into a room together.
• The fears and pain points around holding an event - including fear around budget and profit, and the fear that people won’t come! - and how to overcome them.
• The importance of setting objectives for your event, including building authentic connections, generating leads and more.
• The types of events that a small business can run, and examples of different events and their objectives.
• The five steps involved in organising an event for your small business, including the minimum amount of planning time involved.
• How to create a killer brand experience for your event.
• How to tackle an event budget, and where to invest your budget first.
• How to market your event and sell tickets, including Jess’ FOMO strategy to play on urgency and scarcity.

 Links and Resources

The Commune Space Five Day 'Party Starter' Challenge

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Truthbomb: Creating and selling an online course is hands down the very best thing I have EVER done in my business.

Like, ever.

My only regret?

That I didn’t do it sooner.

There’s one thing that I know for DAMN sure, though: having knowledge around the right tools, launch strategies, course creation and tech to use when I was FIRST starting out would have saved me a bucketload of time, sleep and late nights.

Why? Because I went in BLIND.

When it came to creating an online course, I quite literally knew nothing when I first embarked on this grand little adventure.

And - until I stumbled across the right tools and solutions (and thank GOD for that) and advice - I almost threw in the towel and gave up on the whole damn thing, oh, about fifty thousand times.

In this episode, I want to break down for you step-by-step exactly what I did to create and sell my OWN online course, Hashtags Aren’t The Answer.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Ever wanted to become a digital nomad and travel the world, living in exotic locations like Bali? Well, what's stopping you?

That's the theme of today's podcast episode with Alarice Stuart, serial digital nomad and founder + Creative Director of remote branding studio Brand Babes Studio.

Both she and I have spent time living the digital nomad life in Bali, and today's episode we have a chat about exactly how we did it - and why you should consider it, too!

We only live once, right?

In this episode, we cover everything you need to know about how to become a digital nomad and live in Bali.

We cover:

• How Alarice set up a business that would allow her to live and work remotely from anywhere in the world;
• The steps involved in setting your business up to take an extended working holiday overseas;
• The things that she wishes that she had done differently when preparing to become a digital nomad;
• The challenges of digital nomad life - including working with different timezones, adjusting to a new place and getting the motivation to work when there are new surroundings to explore;
• and more!

Links + Resources

Alarice has put together a ultimate guide for those hoping to become a digital nomad and live in Bali!

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Wondering how you can increase your Instagram engagement in 2019?

If you’re not, you should be.

In fact, if Instagram is a key marketing channel for you then increasing your Instagram engagement should be your TOP priority this year.

Why?

Well, because the days of obsessing over followers are over.

In this episode, I'll be giving you my tips for increasing your Instagram engagement in 2019.
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Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Allergic to social media analytics?

I feel you - numbers are NOT my jam either.

I hate ‘em.

BUT, here’s the thing.

When it comes to success on social media, they are critical.

Why? Because if you don’t know where you’re going, how on earth are you ever going to get there?

In this episode, I am going to show you how to track your social media analytics the SMART way, and to enjoy the process too.

Now, to make life incredibly easy for you, I have also just launched a new product in the Social Shop that will help you as you go through this training.

I have put together some seriously good looking social media analytics tracking spreadsheets for simply and easily recording your analytics.

Not only that, when you update these spreadsheets they AUTOMATICALLY create beautiful visual graphs to track your progress.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Struggling to get into the right mindset to kick some serious business goals as we start in the new business year? I feel you.

After a huge end to 2018 followed by two weeks of blissful rest, recovery and beach time, it’s a little tougher than usual to get back into the swing of things, right?

That’s why I decided to bring Anna Jonak on as the very first Talk Social to Me podcast guest for 2019.

Anna is one half of Business School for Mums, an education hub for Mums in Business. BSFM’s mission is clear – to deliver Mums all the coaching, training & resources they need to ensure RESULTS in their small business.

Anna is also a mindset QUEEN, and in this podcast episode we spoke about:

• The biggest mindset blocks she sees;
• How perfectionism can present itself in procrastination;
• Some of the biggest mindset challenges faced by new business owners;
• How ignorance and arrogance can thwart a new business owner’s early success;
• The importance of running your own race;
• The fear of putting yourself out there and how to tackle it;
• And more.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want to know how to write killer social media captions? This is the episode for you!

If you want it done for you though, I'd highly recommend checking out my done for you social media caption templates in the Social Shop.

On this episode, I will talk about what are the essential elements of a killer social media caption, and how can you start nailing them for your own socials.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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A recorded Facebook live version of the Talk Social to Me Podcast.

Episode Summary

In this episode, I answer your burning social media questions. We cover:

• What is your website platform? Did you design it yourself? And how do you funnel to it? - Asked by Heidi Begg, Spot Rural.
• The best strategies and things to do to drum up interest for a launch? - Andy and Cath, Just Rapt Hampers
• Should a business always have a Facebook and Instagram presence?  - Martine - Buzzed Ink
• Should you start your social media accounts again if change your business significantly?  - Patrice, Zurii
• Should I send a welcome DM to new followers or is it spammy? - Nicole, Minty Magazine.

 Mentioned in this episode:

• Free Social Media Bootcamp training
• Hashtags Aren't The Answer Online Course

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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There are Seven Deadly Social Media Sins that so many small businesses make.

It’s IMPORTANT to learn what these are.

Why? Because you don’t know what you don’t know - right?

If you’re DOING social media but you aren’t doing it right, you’re not going to get traction. You’ll be spinning your wheels.

In this episode, I'll go through the Seven Deadly Social Media Sins, and then you can see if you're guilty in any of them.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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