Today marks my birthday, and also my first business birthday - so it’s a big day for celebration!

It also marks the first day of a new direction for the Stevie Says Social brand, one that I have been slowly steering toward for a little while now and which marks a bigger focus on education and training for small business.

This episode is a mix of life, mindset and marketing lessons.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Professional photography is the first investment that I recommend that businesses make when it comes to their socials. It’s an integral but so often overlooked element of a strong visual identity.

In today’s episode, I am chatting to one of my favourite photographers, Grace Smith - she’s actually the photographer that I am using for my OWN images - all about the power of professional photography and how you can go about working with a photographer and getting photos that you really love to amplify your socials and your business.

Grace is a Brisbane based Freelance photographer and business owner of Grace Elizabeth Images. She loves photographing fashion, travel, lifestyle, food.. actually well everything to be honest! Grace’s business runs out of Newstead Studios and has been running for a solid year now.

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Want to create, launch and scale a flagship online course? Here’s a few ways I can help you:

1. Download My Free Course Creation Roadmap: https://www.steviesayssocial.com/checklist

It’s a one pager with the summary of the process for swiping clients for courses and creating, launching and scaling a course.

2. Apply for My Free, Advanced Private Training on How to Swap Clients For Courses: https://www.steviesayssocial.com/launchpad

Apply for Launchpad now and get access to a free advanced private training where I hand you my ENTIRE process for creating, launch and scaling a course along with all of the details for Launchpad.

3. DM Stevie on Insta - let's chat! https://www.instagram.com/steviesayssocial

Full shownotes for all episodes can be found at https://www.steviesayssocial.com/blog

This is for the Live Private Training - June 2021

Content Marketing done well makes your business to be an attraction business, with a steady pipeline of customers and clients clamouring to work with you.

In this episode, we go through what good content marketing is, why it rocks and how to incorporate it regardless of the type of business you have.

 Today's Sponsor

This podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free trial to any Talk Social to Me listeners that want to try it out inside their own business. Sound good? Simply head over to www.steviesayssocial/convertkit to sign up now.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Branding is really important. In today's episode, we'll talk about how a small business can create a mighty brand.

I had a chat with Tara Ladd, the creative director and the founder of Your One and Only. She helps brand and rebrand small businesses to have a purpose through visual identity and creative strategies.
 

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

There are two fatal mistakes that small businesses make when it comes to their social media marketing efforts. We discuss both in todays episode.

1. They lack a strong, killer brand that differentiates them in a crowded, competitive marketplace; and

2. They lack a full marketing strategy, and focus solely on social media.

We also discuss the re-launch of the podcast, the reasons for the absence and some very exciting new things just over the horizon. To join the waitlist to find out what they are, visit www.steviesayssocial.com/waitlist.

Today's Sponsor

This podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free trial to any Talk Social to Me listeners that want to try it out inside their own business. Sound good? Simply head over to www.steviesayssocial/convertkit to sign up now.

 Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

Social media is one of the most powerful and cost effective marketing platforms currently available to small business.

In the past few years, we’ve personally witnessed countless businesses completely transformed with good socials and a strong content marketing strategy. Brand awareness, leads, sales — it’s all possible.

And yet, there are still so many businesses struggling to make it work for them.

Why?

It comes down to this.

Likes don’t pay the bills.

In today's episode, we'll cover why social media likes don't pay the bills. I'll be giving you three things on what small business should be focusing on instead.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

In this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart.

As a business coach working so closely with her clients, it’s super important that her potential clients feel like she is someone that they can connect with.

This is something that is true for most service-based businesses; the biggest barriers to someone working with you are showing that you are someone that knows what they are doing, and also that you are someone that they like and can relate to.

Emily overcomes both of these objections with a (very!) strong social media marketing game that focuses specifically on Instagram Stories and Facebook Live.

Links + Resources

You can find Emily at www.emilyspicerstuart.com, on Instagram and Facebook.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

If you’ve been following along on my Instagram, you’ll know that I’ve just spent two months in paradise aka Bali. In between sunset drinks, margaritas every day and spending weekends at beach clubs - yes, that’s the truth, and yes, I REALLY REALLY now need to stop drinking cocktails, get healthy and get back into a routine - I had quite a lot of time to think.

After having far too much time to think and spending far too much time eating my breakfasts, lunches and dinners in full - and empty - restaurants and cafes from Seminyak to Canggu, I decided to put together a podcast episode on some of the things that the FULL ones are doing well.

Because, frankly? They are nailing it, and the reason that they are doing so really comes back to understanding and leveraging some very basic - but often overlooked social media and marketing concepts.

So, let’s get back to basics and go through five things that I have seen Bali restaurants, bars and cafes really get right - with examples that you can apply within your OWN business!

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

In this episode, we dive into DIY video marketing tips for Facebook and Instagram.

Nicky Felton is the co-founder of Play Creative, a storytelling focused video production company. In this episode, we get her insights into EVERYTHING video.

Shownotes

• An in-depth rundown of different types of video across Facebook and Instagram; including the Facebook Newsfeed, Facebook Live, Instagram Stories and IGTV;
• Our predictions on the future of IGTV;
• Some awesome content ideas for producing your own video content;
• The power of a short 'About Us' video for social media;
• Ways to use your iPhone to create video content, including the slow mo, time lapse and stop motion functions;
• A secret Harry Potter-eque trick with the Boomerang app;
• Apps to use for DIY'ing your video content, including Go Pro Quik, iMovie and Rippl;
• Tools required [and tools you DON'T require].

Links + Resources

Facebook: https://www.facebook.com/playcreativenz/

Instagram: @playcreativenz

Website: www.playcreative.co.nz

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com

As one of the most targeted forms of advertising available anywhere, Facebook ads is at the very top of my list when it comes to paid marketing options - both on and off Facebook.

If you aren’t familiar with Facebook ads, or you would like a bit of a 101 overview, please head back to the  Facebook 101 episode, which is a fabulous overview of the Facebook ads platform.

In this episode, we are going to dive specifically into Facebook targeting, and in particular, some Facebook ad targeting changes that have come into effect over the past couple of weeks.

Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/

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Want more? Here’s how we can help you:

Enjoy this content? Follow and subscribe for more:

→ Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/

→ Subscribe on Substack — https://lifestylebusinessschool.substack.com