In this Grow, Scale, Master episode, Kon Stathopoulos and Josh Phegan expand upon the lifetime value of a customer. They look at creating the lifetime customer, the power of the repeat customer, your top 100 customers by volume, spend and referrals, and how you can serve them in new and valuable ways. They talk about the beauty of good relationships and how we let competitors steal our customers. Josh describes why the first hour of every day is in marketing, Kon ponders the value of insights from partners, and they examine the advantages and pitfalls of using AI notes in Zoom meetings.