How do you build a brand that for the first time celebrates an entire genre with no money, no previous experience and just six weeks? What empowers you to pick up the phone and call Sir Tony Blair or Sir Richard Branson? Where on earth do you get the guts to remortgage your home to back your business?

Listening to founder of the MOBO Awards, Kanya King CBE, Holly realises that passion and drive can count for more than all the experience in the world when it comes to building a successful brand. 

In this Lightbulb Moment, Kanya shares her extraordinary self-belief and personal mantras that would see her shine against the odds, and Holly reflects on her own journey building notonthehighstreet. As a 28 year old, it was instinct and vision alone that would see her grow the marketplace into the household name it is today.

Looking to start a business? These five minutes of insight could change your future.

Hear Kanya King’s episode here. 

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