Crushed? Overwhelmed? Scared? The more hardship you go through, the more resilient you become — but also, the more you are able to be open about what you are feeling, the more likely you are to connect with others — and that is what great brands are built on. 

It’s what founder of Bliss Spas, Fitflop and now Beauty Pie, Marcia Kilgore has come to believe too, so perhaps it’s little surprise she’s built so many incredible businesses. 

Reading a letter to her younger self, Marcia speaks in great depth about emotion when recalling her life so far, and this struck a real chord with Holly. 

Having been ridiculed in the past for being an ‘emotional’ person, Holly shares her learnings throughout her career about using emotion to achieve success. After all, why does being emotional have negative connotations? Is being an emotional being, not the greatest gift of all? Especially when marketing to women. Making connections doesn’t come through being aloof, functional or formal. It’s about being brave enough to bring your full self to work and sharing this with others. 

This truly is a lightbulb moment not to be missed, as Holly reveals why having the ability to feel, act and channel our emotions just might be the key to not only understanding yourself, but also your business and most importantly — your customers. 

You can listen to Marcia Kilgore’s full episode here. 

Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas and topical, 'ungoogleable' business advice.