Did you know that we will spend more time at work than anywhere else in our lifetimes? Now imagine spending all that time not laughing, enjoying the process, and just taking it all too seriously. It seems quite pointless if that’s the case doesn’t it?

This week’s Lightbulb Moment is taken from Holly’s comical, yet thought provoking conversation with Richard Reed CBE, founder of Innocent Smoothies and Jam Jar Investments.  

Whilst drawing on the brilliance of the Innocent brand, Holly shares how imperative it is for a brand to have a punchy personality, and also how easy it is for your business to lose its magic, when you as the founder forget how to have fun.

Using his incredible humour and wit, Richard explains how he and his co-founders used their personalities to build their iconic brand, and the trouble that it got them into whilst doing it. 

This is a much needed reminder that you can in fact be successful in business and still enjoy yourself along the way. 

Listen to Richard Reed’s episode here. 

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