Things turn out the best for those who make the best of what turns out. So says Lindsay McCormick, co-founder of Bite Toothpaste Bits, who launched a business that was inspired well beyond money, after watching a documentary about the plastic crisis in our oceans. She and her cofounder did the nearly impossible, getting on Shark Tank, and then receiving an offer from Mark Cuban himself. And then -- the unthinkable--turning it down! Lindsay joins Socialfly Co-founder Stephanie Cartin for a conversation about her journey to success and building her company from the ground up, including: why Lindsay’s job in TV prepared her for running a startup, the value in paying someone to set up your pixel properly, why she spent a year in research and development before launching the business, and, a look at the unsexy, but critical, parts of entrepreneurialism. Plus, a surprise!