Living Your Legacy

Joe Imbriale, an intrepid entrepreneur, reveals how adaptability and customer care turned the challenges of a global pandemic into a multimillion-dollar retail success in this captivating episode of Legacy Makers.

From acquiring a retail business right before COVID-19 struck to transforming it into a multimillion-dollar enterprise, Joe's story is a testament to the power of adaptability and customer service. His seamless pivot to selling essential PPE supplies during a critical time not only saved the business but also elevated its reputation as a community pillar.

Joe shares his insights on growing and expanding his business while maintaining the core value of excellent customer service that differentiates his stores from larger chains. Emphasizing the importance of a positive culture and community involvement, Joe discusses his plans for expanding his business footprint and preserving the vibrant, friendly atmosphere that has become a hallmark of his brand. His commitment to creating a modern business model that values people over profit is explored as a key to his success, making this episode a must-listen for aspiring entrepreneurs.

• Despite initial fears, Joe Imbriale expanded his retail business from a $1 million to $6 million enterprise by focusing on customer trust and community service.
• The importance of being adaptable and resourceful, illustrated by Joe's pivot to selling designer face masks during the COVID-19 pandemic.
• Creating an inviting store atmosphere and strong customer relationships can significantly impact business growth and longevity.
• Joe stresses the importance of customer service in maintaining a competitive edge, ensuring that clients feel valued and prioritized.
• He shares his long-term vision for expansion without compromising the unique culture and customer service that sets his business apart.

• "If you want success, sometimes you just got to take that leap of faith."
• "Building relationships with your customers, getting to know them, you know, is the most rewarding thing."
• "They will never price shop you because they know they will always be taken care of no matter what."
• "You gain that customer trust, they will never price shop you because they know they will always be taken care of no matter what."
• "The more success I have, the more I give back to the community."

Connect with Joe:

Rig Outfitters and Home Store

Facebook

Instagram

We dive into the world of nanotechnology and sustainability in the construction industry with Jonathan Duquette, the visionary CEO of GoNano Inc. Jonathan discusses revolutionary methods aimed at enhancing the durability and sustainability of roofing materials using advanced nanotechnology. With climate change impacting construction, GoNano's innovative approach seeks to reduce waste significantly, extending the lifespan of traditional construction materials like asphalt shingles.

Listeners will gain insights into how Jonathan transitioned from a young entrepreneur making six figures in door-to-door sales to leading GoNano in transforming the roofing sector. By harnessing the power of nanotechnology, GoNano has been able to double and triple the life of roofing shingles, all while keeping costs competitive. Jonathan also shares his entrepreneurial journey, revealing the lessons learned from past ventures and the future growth trajectory for GoNano, with plans for expansion into concrete and wood products and ambitions to become an industry leader.

• Jonathan Duquette emphasizes the enormous potential of nanotechnology in revolutionizing traditional construction materials, aiming to make them more durable and sustainable.
• GoNano Inc. has innovated roofing materials, creating shingles two to three times stronger against natural disasters while concurrently reducing waste and environmental impact.
• Sales and marketing are crucial for entrepreneurs; understanding these can significantly accelerate business growth and success.
• Jonathan candidly discusses entrepreneurial challenges, advocating for continuous learning and adapting rather than focusing solely on avoiding failure.
• The episode stresses the importance of aligning business efforts with broader sustainability objectives to facilitate long-term impact and legacy building.

• "Most exciting new idea come from what you don't know that you don't know." - Jonathan Duquette
• "The goal at GoNano is not to make as much money as possible. Our goal is to help as many people as possible." - Jonathan Duquette.
• "You never fail, you only learn. I think that's the most important thing in business." - Jonathan Duquette.
• "Right now we're in the liquid business, but we want to go as well, expand a lot further than that." - Jonathan Duquette.
• "Do something that you feel good about." - Jonathan Duquette.

Connect with Jonathan Duquette:

- LinkedIn

- Website

Kris Mullins shares his entrepreneurial journey marked by over $60 million in product sales across multiple companies. Rudy Mawer collaborates as they dissect the strategic mindset necessary for replicating business success. This episode delves deep into Mullins’ storied past, from his modest beginnings to becoming a crucial player in some monumental business projects that reach into the billions. As you listen, glean insights on marketing strategies, digital logistics, and foundational systems needed for scalable success.

In this engaging narrative, both Mullins and Mawer extract lessons from their personal experiences, sharing how past griefs and losses have been pivotal to their resilience and growth in business. Expertly weaving their experiences in communication, behavior profiling, and strategic marketing, they offer rich insights into achieving substantial business growth. Tune in to discover their approach toward building enduring legacies. Key themes include the importance of understanding consumer behavior, staying agile, and emerging stronger from setbacks—a testament to their enduring entrepreneurial spirit.

• Growth Mindset: Both Kris Mullins and Rudy Mawer have demonstrated that overcoming personal losses and capitalizing on learning moments are catalysts to achieving exponential business growth.
• Behavior and Communication: Understanding consumer behavior and refining communication strategies are fundamental to scaling up successfully.
• Focus Areas for Growth: Businesses typically face marketing or operations challenges; excelling in these areas ensures steady growth beyond the start-up phase.
• Value Perception: Increasing perceived value through strategic pricing can paradoxically lead to an increase in demand and business growth.
• Building a Media Company: Businesses should operate as media companies to capture essential consumer attention, ensuring sustained relevance and engagement.

1. "A setback is a setup for a comeback." — Kris Mullins
2. "Focus on the communication and the behavior, like what makes a person tick." — Rudy Mawer
3. "Successful people move on after 10 seconds, whereas unsuccessful people dwell for many days." — Kris Mullins
4. "Legacy to me means evoking a story created by another person that will, when told, evoke emotion in even more people." — Rudy Mawer
5. "Be a media company first. You do the loan second." — Rudy Mawer

• Chris Mullins' Website: kriskraze.com
• Instagram: Kris Kraze
• Facebook: TheKrisKraze
• DJ Instagram: DJ Krayz K

Abby Villanueva, a pioneering entrepreneur from Calgary. Abby emphasizes the crucial role of purpose in achieving success and fulfillment. She discusses her journey from humble beginnings on a farm to becoming the leader of a multimillion-dollar enterprise. Abby shares insights into how individuals can find and embrace their true selves to build a legacy that impacts millions. Through practical advice and anecdotes, Abby encourages listeners to take responsibility for their dreams and persistently pursue them.

Throughout the conversation, the themes of self-reflection, purpose, and action are explored thoroughly. Abby Villanueva stresses the importance of knowing oneself, the significance of creating the right environment with motivating peers, and the necessity of continuous self-assessment to align goals with genuine passions. She believes in the immense power of taking action and shares how surrounding oneself with the right influences can substantially alter one's path to success. This episode is a treasure trove of insights for anyone looking to leave a meaningful impact on the world.

• Embrace Self-Reflection: Assess your strengths and weaknesses regularly to guide your personal and professional growth.
• Purpose-Driven Living: Understanding and aligning with your true purpose is vital to sustaining long-term success and happiness.
• Surround Yourself Wisely: The company you keep has a profound impact on your mindset and progress. Choose wisely.
• Take Decisive Action: Success requires action; dreaming will not bring change without taking deliberate steps towards your goals.
• Adapt and Recover: Be willing to step back, reassess, and change course when necessary to find the path that aligns with your true aspirations.

1. "If you understand what you're good at, passion comes with it." – Abby Villanueva
2. "Great things come out from nothing." – Abby Villanueva
3. "Surround yourself with the right people who inspire and elevate you." – Abby Villanueva
4. "Every pain that I have encountered on that journey made an impact in me and built me who I am right now." – Abby Villanueva
5. "Action. It's all about action… If you intentionally want to become successful, you need to program yourself to work hard." – Abby Villanueva

WEBSITE - https://abbyvillanueva.ca

Brooke Andersen is a renowned authority in maternal mental health and chronic illness recovery. She merges her expertise as a certified life coach, author, and medium to assist women in rediscovering strength and faith after experiencing trauma, be it physical illness or postpartum challenges. Her mission is fueled by personal experience, including her journey through postpartum psychosis and dealing with chronic illness. Andersen's work focuses on guiding individuals to embrace a mindset shift, asserting that healing is 80% mental and 20% physical.

• Brooke Andersen's philosophy focuses on the belief that healing is predominantly mental (80%) and physical (20%).
• A critical step in her process is shifting from questioning why healing is impossible to asking why it cannot be possible, inciting hope and resilience.
• Brooke's personal journey of overcoming postpartum psychosis and a debilitating physical condition becomes a foundational story for her teachings.
• She has designed a program to teach others the steps and mindset shifts that helped her achieve wellness.
• Her message encourages individuals to transform their identity from ‘victim’ to ‘survivor’, advocating for autonomy in one’s path to healing.

1. "You can find joy in every circumstance, there can be purpose and passion in life, even if what you're physically able to do is very limited."
2. "Who said I couldn't heal? Who decided that this is my life? Because I didn't."
3. "First, you've got to stop headbutting what you're dealing with and then you can begin to live."
4. "Once your mind, soul, and spirit align, you will find healing."

IG - Live_evenwith

Brooke-andersen.com

Ian Fluhler is a basketball coach and the founder of Skills Given, a basketball training organization dedicated to helping athletes at all levels enhance their skills, confidence, and goal orientation. He has a rich background as a player, coach, and trainer, having worked with thousands of athletes to improve not only their game but also their discipline, mindset, and work ethic.

Fluhler emphasizes the importance of building a strong brand rather than just relying on his name. He aims to create a unique identity for his training programs, which allows for scalability and the potential to have coaches under his brand in the future. His approach includes offering various pricing models, such as low, mid, and high-ticket programs, to cater to different client needs and to demonstrate the value of his training.

• Personal Growth: Transitioning from individual failure to success in business requires continuous self-belief and the willingness to learn from mistakes.
• Structured Business Model: Developing a scalable brand involves creating accessible low-ticket offers that segue into more committed, high-value training programs.
• Brand Building: Establishing a distinctive brand name, separate from one's personal identity, enables the growth of a scalable business with broader recognition.
• Commitment to Excellence: Ian believes that true success comes from fully committing to your passion and driving it with work ethic and expertise.
• Legacy of Impact: Leaving a legacy involves sharing knowledge and experience with future generations, allowing them to benefit and grow from past learnings.

1. "With the help of you guys and with other business coaches, I really understand how to actually have success in a business and have my passion turn actually into reality as a business owner."
2. "If I don't get the results, you know, I don't feel like they should pay me."
3. "It's not going to happen overnight...just have that foundation and keep building."
4. "I didn't want to be, you know, Ian's basketball program...I wanted to represent what I do and what I could provide."
5. "Legacy means to me is just providing a huge impact on the basketball community."

• Follow Ian Florida on Instagram: @SkillsGiven
• Website: skillsgiven.com

Ashley Flynn is a trailblazing CEO and lead designer at BlackRock Developments, a major player in Ontario's construction and real estate industry. She has made a name for herself as a fierce advocate for women in the trades, reshaping perceptions and challenging stigmas associated with female professionals in construction. With her firm, Ashley has grown her network to include over 100 contractors, spearheading both residential and commercial projects with a focus on trust, transparency, and custom-tailored services.

• Breaking Stereotypes: Ashley advocates for women in the construction trades to embrace their unique identities, demonstrating that style and femininity can coexist with professional capability.
• Networking as a Pillar for Success: Highlighting the importance of being in the right rooms and utilizing social networks, Ashley credits effective networking as a cornerstone of her growth strategy.
• Resilience and Empowerment: Overcoming personal adversity has fueled Ashley’s drive, emphasizing that difficult experiences can be transformed into powerful motivators for success.
• Female Entrepreneurship and Real Estate: Ashley encourages women to pursue entrepreneurial ventures and real estate investment, insisting there is substantial opportunity and support within these fields.
• Legacy and Community Impact: Her primary goal is to leave a legacy of empowerment and change, inspiring other women to break free from traditional molds and pursue their dreams with vigor.

1. "I want people to know that you can sort of wear cool clothes and be a bit girly, but also still be in the trades."
2. "If my friends, my family, my community is proud of what I've done and I was able to carve the way for at least one person because they were inspired by my story, that would be enough for me."
3. "If you want something bad enough and you fight hard enough for it, you'll get it."
4. "I would say there's always a way out and not to be scared."
5. "I'd rather try and fail at something than not ever try."

• BlackRock Developments Website: https://blackrock-developments.ca
• BlackRock Developments Instagram: Blackrock.developments
• Ashley Personal IG - Ashleyflynndesigns

David Fields, the visionary CEO of America's Best Caviar. Dive into the intriguing story of how David transformed from a small-town educator in Kentucky into a leading figure in the luxury caviar market. Explore the journey of elevating caviar from an exclusive delicacy to a widely cherished culinary experience with southern and global appeal. As David unravels the dynamic world of fine foods, you'll discover his insights on business strategies, dedication to product excellence, and the profound significance of legacy-building.

In this episode, Rudy and David navigate the complex tapestry of creating a premium product in a competitive industry. Through an engaging conversation filled with humor and inspiration, David emphasizes the importance of unwavering persistence, innovative tactics, and authentic narratives that resonate with both local and global audiences. Learn how America's Best Caviar stands out in the luxury goods market, drawing on unique insights and experiments that distinguish his brand's offerings from others. Discover tips for aspiring entrepreneurs looking to break into niche markets, as David shares invaluable lessons from his 13-year journey.

• David Fields emphasizes the importance of persistence in business, encouraging entrepreneurs to continue pushing forward despite setbacks and rejections.
• The transformation of America's Best Caviar into a recognized brand underscores the significance of maintaining high-quality standards and cultivating a keen understanding of the product.
• Building lasting relationships is crucial; David's bond with the fishermen supplying his caviar reflects a commitment to ethical sourcing and collaboration.
• Innovation stems from passion and curiosity—David's dedication to perfecting the caviar processing highlights the need for continuous learning and adaptation in business.
• Legacy is defined by the impact left on others; David aspires to inspire his community and family through his business endeavors.

• "We are selling an experience, and it's something that, you know, you can have once or twice in your life and you'll be fine." — David Fields
• "Don't talk about it, be about it." — David Fields
• "You have to have the drive, and you have to have… the drive when everything's good and when it's not." — David Fields
• "I just wanted to be somebody. And right now I'm still trying to climb." — David Fields
• "Do not stand in your own way." — David Fields

Connect with David Fields

IG - Thecaviarking

WEBSITE - https://americasbestcaviar.com

Julia Carlson, the financial expert steering entrepreneurs toward success. From financial blunders to triumphs, Rudy and Julia delve deeply into common financial missteps of entrepreneurs and how to rectify them. They dissect crucial concepts such as separating personal and business finances, tax optimization, and effective team management under Julia's expert guidance.

Venturing beyond simple financial advice, this episode arms listeners with the tools to elevate their business growth from initial hurdles to scaling past the million-dollar mark. Julia highlights the significance of understanding the tax code, how to hire effectively, and why having a reliable second-in-command can be pivotal. The conversation transitions effortlessly into discussing work-life balance and establishing harmony, encapsulating the essence of a well-rounded entrepreneurial journey. Julia shares her personal story of entrepreneurial growth and family, imparting wisdom on achieving financial stability while forging an inspiring familial legacy.

• Understanding Dual Income: Entrepreneurs are paid for both owning the business and their unique skillset, making it crucial to separate these facets for proper financial valuation.
• Tax Optimization is Key: Learn about vital tax strategies, including S-Corp elections and family employment strategies, to minimize tax liabilities effectively.
• Building a Resilient Team: The importance of delegating tasks and trusting a capable team is pivotal for business scale and personal freedom.
• Handling Personal and Business Dynamics: Separating personal and business finances, including at the structural and transactional levels, to safeguard financial integrity and facilitate growth.
• Legacy and Balance: Strive for a harmonious phase in life where business success complements personal fulfillment and family legacy-building.

1. "You get paid twice… once as a business owner for taking on the risk… and then for your craft." – Julia Carlson
2. "The tax code was written for entrepreneurs and real estate investors… figure out how you can save some money in taxes." – Julia Carlson
3. "How important a number two is… as you build your business, you can't hold on to all aspects of the business." – Julia Carlson
4. "Walk down the road five, 10 years and if you want to sell this, like, you have to think about it as its own entity." – Julia Carlson
5. "When we get to harmony as visionaries, we actually go back to hustle because it's fun, and new businesses." – Julia Carlson

Julia Carlson’s Website: TheJuliaCarlson.com

Social Media: Julia Carlson's Instagram: @thejuliacarlson

Karissa Sherwood, a gifted intuitive healer, to discuss the power of energy healing and personal transformation. Karissa shares her remarkable journey from a childhood marked by trauma to becoming a beacon of spiritual insight, helping others realize their divine potential. Her story highlights how understanding and navigating through personal wounds can unlock profound wisdom. Karissa has a unique ability to help individuals see beyond their surface-level challenges, guiding them towards peace and clarity in just one session.

Throughout the discussion, Karissa delves into the concept of energy, addressing both skeptics and believers. She elaborates on how emotions like anger, sadness, joy, and bitterness are forms of energy that can be transformed for personal growth. Her journey into energy work began with yoga, sound healing, and Reiki, which eventually led her to mediumship. Karissa shares a poignant example of helping a non-verbal autistic child communicate needs through her intuitive abilities. The conversation also touches on her passion for empowering mothers, capturing the essence of her book "Mothering Marley: Wounds to Wisdom," where she details her experiences of raising a child with special needs and the profound personal healing it catalyzed.

• Karissa Sherwood specializes in intuitive healing and mediumship, helping others align with their deeper selves.
• Personal pain and wounds can be gateways to profound wisdom and personal transformation.
• Energy, while intangible, is a real and influential force that shapes emotions and can be optimized for personal growth.
• Karissa's work emphasizes empowering mothers and demonstrating the transformative power of healing for better parenting.
• Her book "Mothering Marley: Wounds to Wisdom" explores the challenges and victories of raising a child with special needs.

1. "People identify so much with their external form, but that is not really the truth of every person."
2. "The wisdom is in the wound."
3. "The legacy I want to leave...is a mother that knows who the hell she is."
4. "Everything is energy. Anger is energy, sadness is energy, bitterness is energy, joy is energy."
5. "If I can transform all of that into all of this wisdom and higher knowing, then anybody can."

Resources:

WEBSITE - Themotheringmedium.com

BOOK - Mothering Marley

IG - Themotheringmedium