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QUOTES FROM THE SHOW
“Whether you're drinking or not drinking, whether you're a vegetarian or a vegan or you like a steak, we should be accepting of you and welcoming and inclusive, and that's really for me why no and low exists.”
“I stand by my medium fish because the pond also contains Diageo and Pernod and Campari and many other companies that are way, way bigger.”
“It's not for people that don't drink, it's for people that don't want to drink that round.”
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NOTES FROM THE SHOW
How do you go from conservational biology to alcohol-free mixology?
I had no idea, so I asked the man who did it with style: Paul Mathew, the founder of Everleaf Non-Alcoholic Aperitifs.
Not only has this range changed my appreciation for the aperitif category, but speaking to Paul opened up a world of botanical awareness that makes you want to dive right in with him.
In this episode, Paul Mathew’s humble approach to the great things he’s achieved with the brand is matched by his passion for an on-trade industry that saw him go from university student to world traveller. And it’s an industry which he is excited and motivated to support as the nation considers it’s drinking habits both in the home and in our bars.
In our chat, we cover everything from non-alcoholic cocktail competitions to the international low/no-drinking movement. We consider whether bar menus should add ABVs or units to their drinks lists, and Paul shares a fond appreciation for the amazing team around him.
I ask Paul, “What’s next for Everleaf?” and, of course, our now infamous BBQ-Q (and you won’t be surprised to know that Paul’s list is a long one!)
As one of the leading brands in the low/no-&-light drinks industry, it was an honour to interview a founder who is still so firmly rooted in what he believes in, never straying from his love of all things nature and his goals to build a sustainable brand that gives back
Talk to me Goose! Tell me what you think of the show?
Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist
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The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.
Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!
Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)
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