This episode is sponsored by Rupa Health and Athletic Greens.

We’ve all been there—changing an old habit or creating a new one can be challenging. But when we use science to understand the secrets to lasting behavior change, it’s clear there are ways to overcome the struggle and get the results we want. Today, I talk to Dr. BJ Fogg about the science of lasting behavior change and the success he’s seen in those who’ve used his system.  

Dr. Fogg is a behavior scientist with deep experience in innovation and teaching. For the past 20 years at Stanford University, he has directed a research lab and he also teaches his models and methods in graduate seminars. His New York Times bestselling book, Tiny Habits: The Small Changes that Change Everything, was published in early 2020 and is contracted to be published in over 25 languages.

This episode is brought to you by Rupa Health and Athletic Greens.

Rupa Health is a place for Functional Medicine practitioners to access more than 2,000 specialty lab tests from over 20 labs like DUTCH, Vibrant America, Genova, Great Plains, and more. Check out a free live demo with a Q&A or create an account here. 

Athletic Greens is offering my listeners 10 free travel packs of AG1 when you make your first purchase here.

Here are more of the details from our interview (audio version / Apple Subscriber version): 

Learn more about BJ’s work at tinyhabits.com and follow him on Facebook @TinyHabits, on Instagram @bjfogg, and on Twitter @bjfogg.

Join the Free 5-Day Program to Build Habits at https://www.tinyhabits.com/join and learn more about the Tiny Habits Certification Program at https://www.tinyhabits.com/certify.