What if the key to thriving during tough times was simply reimagining your business? 

Join me as I chat with Stacey Pecor of Olive & Bette’s, a powerhouse retailer who did just that. 

One of the things I love most about Stacey is her superpower for innovation. She’s always thinking ahead, taking smart risks, and knowing exactly when to pivot. In this episode, she’s pulling back the curtain on her decision-making process, showing us the inspiration behind her bold moves to reinvent her business. 

And here’s the best part—it’s like a mini masterclass on social media! Stacey shares the tools she uses, what she’s watching in her metrics, and her approach to captions and advertising. 

It’s all here, and it’s working. With over 10,000 followers, Stacey is actively selling through her social channels and connecting with her audience every day. Let’s dive into her story!

[05:32] The major pivot Stacey made in her business

[11:58] The new concept store in Greenwich

[14:52] Stacey's advice on listening to your gut

[16:38] What the biggest hurdle in the transition was

[22:55] The strategies behind her social media impact

[26:08] What type of content is working best right now

[28:32] Why Instagram wants creators to use trending media

[33:34] Stacey's resilience round

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