Paul has been involved in the health & fitness industry for 30 years. Firstly as a Fitness Instructor, later as a tutor (training other trainers) and for the last 15+ years - after 2 Masters Degrees & a PHD - advising gyms & health clubs all over the world on how to attract and keep members.

Paul brings his vast knowledge & experience to this unique conversation where we reverse engineer the advice he gives to global fitness brands to help you (the individual) to create long lasting behaviour change in your life