What if you could manage 360+ units with no W2 employees??

That’s exactly what Matt Luke is doing in Sioux Falls. In this episode, we break down his lean, AI-powered property management model - from AI leasing agent “Serena” to AI maintenance coordinator “Max,” automated workflows in AppFolio and LeadSimple, and a vendor-first partnership strategy that keeps his margins high.

• 00:00 - Intro
• 02:19 - Matt’s backstory
• 04:42 - “No employees” explained
• 06:35 - Pre-leasing playbook
• 09:35 - The lean tech stack
• 13:23 - AI leasing agent ‘Serena’
• 15:36 - AI maintenance agent ‘Max’
• 18:00 - Sponsor - Crane
• 23:08 - Owner comms automation
• 26:29 - Accounting without a bookkeeper
• 28:53 - Application screening workflow
• 30:43 - Process philosophy
• 34:02 - AI tools that fell short
• 38:09 - Margins & unit economics
• 40:38 - Delinquency & evictions
• 45:53 - The vendor partnership model
• 50:46 - Touchless move-in
• 52:58 - Inspections at scale
• 55:05 - From property manager to wealth advisor
• 01:03:06 - Pricing, adoption & upsell ideas
• 01:05:42 - Wrap-up

We dig into how he pre-leases units 90 days out, runs daily bank recs without a bookkeeper, automates owner communication, and keeps friction out of the system (his word, not mine).But here’s the part that really stood out: Matt doesn’t just do property management. He positions himself as a wealth advisor, moving owners from day-to-day oversight into true asset management.

Learn more and connect with Matt here: 

• Luke Properties
• Luke Properties on LinkedIn

Learn more & connect with me here:

• ⁠Crane⁠, the private community for property management business owners.
• ⁠My Free PM Newsletter⁠
• ⁠RL Property Management⁠