In this episode of Rooted in Retail, host Crystal Vilkaitis breaks down the Market Magic framework—seven must-have elements every independent retailer should check off to stay resilient, profitable, and top-of-mind in 2026.

If you’re closing out a busy holiday season or planning for the new year, this episode gives you actionable ideas you can start using today to boost visibility, strengthen your brand, and elevate your customer experience.

[00:00] — Market Magic overview

[02:10] — Adaptability & quick pivots

[05:45] — Using mystery boxes & FOMO marketing

[11:20] — Branding consistency & audits

[16:35] — Leveraging customer data + email segmentation

[21:50] — Community involvement & partnerships

[27:40] — Omnichannel selling in 2026

[33:15] — New channels: Podcasts, YouTube & local shows

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