✨ Melissa Khan-Blackmore, Founder & Career Strategist at Project Management Success

Key Topics:
☁️ What to make of conflicting resume advice on TikTok
☁️ Biggest resume mistakes to avoid
☁️ Biggest job searching mistakes to avoid
☁️ How to stand out as a job-seeker
☁️ Assessment of current job market

✨ Carly Baum, Freelance Luxury Marketer (Previously at Burberry, Hermès, and Louis Vuitton)

Key Topics:
☁️ Transitioning from a ballet dancer to a marketing career in fashion
☁️ How to move up in the luxury fashion PR space
☁️ The importance of telling your personal story in interviews
☁️ Why hard work will never go out of style
☁️ Experience helping build the influencer marketing program at Burberry
☁️ Getting into freelance marketing and moving to Israel

Summary:
Carly Baum takes us through her fascinating career journey, which includes a past life as a professional ballet dancer and experience working at various luxury fashion brands in New York City. We start off by discussing how Carly was able to break into the fashion PR industry after being a ballet dancer her whole life, including her first few fashion internships. Carly shares tips on how to build connections at internship roles to help propel your marketing career forward.

Including details on her internship with Badgley Michka where she was able to transition to a new career path in the fashion industry. She shares how she was able to leverage that experience and eventually got a job as a PR Assistant at Christian Louboutin. She then shares her experience working as a PR Assistant and PR Coordinator at Louis Vuitton and then the Public Relations Manager for Womenswear at Calvin Klein. Carly then moves on to become an Account Director for Karla Otto, Senior PR Manager at Burberry, Senior Public Relations Manager at Hermès, and then back to Louis Vuitton as Senior Manager - Entertainment and Influencer Relations. 

Carly discussed how she has been able to move up in the fashion PR space by taking risks and being open to new opportunities. She also highlighted the importance of being able to connect with people and being able to read the room. She discusses how close-knit the fashion world is and shares advice on how to break int the luxury fashion industry. Lastly, she discussed how she was able to transition to a new job and move to Israel with her fiance.

✨ Lillian Zhang, Associate Product Marketing Manager at Google

Key Topics:
☁️ Journey becoming a social media content creator
☁️ How to break into the tech industry
☁️ Formula for writing better resume bullet points
☁️ How to price yourself as a creator
☁️ Money management tips for women

Summary:

Natalie Peters and Lillian Zhang discussed Lillian's role as an Associate Product Marketing Manager at Google and her content creator side hustle. We also discussed tips for breaking into the tech industry, such as interning at the same company and utilizing online resources like LinkedIn and Handshake. Zhang then shares tips for college students applying for internships or trying to break into product marketing, including how to stand out in applications and utilizing free online content.

Zhang discussed how to make a stronger resume and the importance of connecting with people from your university. She also shared her experience of monetizing her personal brand on social media, which started with a brand deal when she had only 400 followers. She dives into how to price yourself as a new creator and how to land more brand deals

We also discussed the importance of financial literacy for women in their twenties, as well as the importance of taking small steps to reach goals. Zhang dives into the benefits of budgeting apps and personal finance books, as well as the importance of diversifying income streams and understanding workplace benefits.

Follow Lillian Zhang on TikTok @lillianzhang_

Join the Sky Society Women in Marketing private LinkedIn group.

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✨ Lauren Denowitz, Global Head of Entertainment at AB InBev (home to Budweiser, Corona, Stella Artois, Michelob Ultra and more)

Key Topics:
☁️ Importance of making value driven career decisions
☁️ Starting and growing an Instagram food blog in New York
☁️ Breaking into the world of Entertainment Marketing
☁️ Transferable marketing skills in the CPG industry
☁️ Launching Super Bowl marketing campaigns
☁️ Benefits of working with a career coach

Summary:
Denowitz started as a marketing associate at Phillips, grew to marketing manager, and switched to Anheuser-Busch. She worked on Phillips' Avent, a mother and childcare brand featuring breast pumps and baby bottles. Denowitz then moved to Anheuser-Busch, working on Land Shark Lager and Becks, handling all aspects of marketing from comms to innovation. She joined Stella Artois team, eventually becoming head of marketing for the brand in the US. While she was there, she worked on Super Bowl campaigns featuring Sarah Jessica Parker and Jeff Bridges to promote Stella Artois. The episode then dives in to Denowitz's decision to consult with a career coach to explore values and personal branding, leading to a focus on resourcefulness and entertainment. She expands the benefits of working with a career coach. Denowitz then shares details about her transition to a new role as head of owned entertainment at Anheuser-Busch. Including how helped establish an entertainment studio to source, develop, and co-finance premium content like TV shows, movies, and podcasts to help grow the beer category through storytelling and social activities.

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

✨ Aya Tange, Product Marketing at Topi (Apple and Microsoft Alum)

Key Topics:
☁️ Prioritizing personal decisions over career growth
☁️ How to make better decisions
☁️ Journey moving from California to London
☁️ Lessons learned from product marketing at Microsoft and Apple
☁️ Advice for women in marketing

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

✨ Lucia Cordaro, Media Analyst and Social Media Content Creator

Key Topics:
☁️ Carving your own path in your career
☁️ Insight into a marketing career as a Media Analyst
☁️ Salary transparency
☁️ Wellness & work life balance
☁️ Growing your personal brand as a social media content creator
☁️ Staying in your own lane & not comparing yourself to others 

Summary:
Lucia Boyd is a Media Analyst and Content Creator. She has a full time job in marketing, advertising, analytics, and three creative side gigs, including content creation, TikTok management, and marketing for a fashion company. Boyd shares details about her unique role in marketing and offers advice for building analytical skills to break into marketing analytics. 

Boyd discusses important social media trends including that long-form content is becoming popular on social media platforms, and that people are looking for more authentic content from creators. She also mentions that it is important to mix trending content with engagement content to grow a following.

We then dive into time management and productivity tips. Boyd balances her full-time job, personal platforms, and helping other brands manage their platforms by time batching, repurposing content, and prioritizing living life to stay energized and inspired. She also emphasizes the importance of wellness habits and taking time for yourself to stay energized.

Boyd explains the importance of salary transparency and shares advice for women considering starting a side gig. She even opens up about her own salary. She emphasizes the need to be passionate about your side gigs and to treat it like a job from the beginning in order to be successful. She also shared her own experience of starting her side hustle and how her salary increased with experience.

Follow Lucia on TikTok @lucia.cordaro

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

✨ Kayla Boyd, Senior Shopping Editor at Buzzfeed

Key Topics:
☁️ How to become a content creator
☁️ Practices and habits for improving body acceptance
☁️ Tips for becoming a better writer
☁️ The importance of cultivating self-confidence

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

✨ Samantha Meiler, Head of Social at Fanatics Collectibles

Key Points:
☁️ Lessons learned writing for Glamour, US Weekly, and InStyle
☁️ How to become indispensable at work
☁️ Transitioning from a decade long career as an Editor to Social Media Marketing
☁️ Experience building the social media team at Nickelodeon
☁️ How to focus on creating content your audience actually wants

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

✨ Shama Miller, Director of Business Development & Strategic Partnerships at BambooHR

Key Points:
☁️ Starting a career in partnership marketing
☁️ The power of mentorship
☁️ Navigating your career as a 1st generation born in the US
☁️ Normalizing imposter syndrome

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

✨ Natalie Peters, Founder & CEO of Sky Society

☁️ 50th episode special with your host, Natalie!
☁️ How Sky Society came to be
☁️ Sky Society's mission and vision
☁️ AMA with Natalie Peters

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co