Marketing is about message, not volume. Before big advertising spends, figure out who you are and what you want to say. What makes you special? Look inside your firm and understand your culture and passions. You don’t have to dress, act, and talk like every other firm. And you can’t buy authenticity.

Guests April and Tyler Roberts are co-founders of NOMOS Marketing. They dig into what makes a law firm unique, building on aspects that forge stronger connections with clients. Lean into what makes you unique.

Too often, firms focus on the same, bland messaging. They don’t know what they stand for, so they follow the crowd. Instead, build a real brand. When people need an attorney, they are going through a scary period. Learn how making your firm more personal generates trust and helps clients envision the successful outcome only you can deliver.

(Plus, the one thing any lawyer or law firm can do right now, today, to improve marketing results).