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00:00 Marketing Rant: Authenticity Sells
00:17 My marketing team 
00:30 HOLSTIT
02:55 Owning the marketing 
07:28 Being authentic
08:19 Being a television reporter
09:09 Government rants
10:39 The action dictates the strategy
11:08 Communicating the vision
11:40 Know the why, the how, and the timeline
13:14 The Amazon SEO tools were wrong 
13:43 Marketing is about adding value
14:53 Amazon education
15:41 Adding value to the content

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